Press Releases

Global out-of-home ad spend reaches $41.9bn USD, 5.2% of global adex. $45.3bn forecast for 2024: WOO survey

World Out of Home Organisation releases 2024 Global Expenditure survey. The 2024 survey was completed by 109 members, covering 85 unique territories – collectively representing 95% of global GDP and 78% of global population. Unreported territories are modelled from similar territories based on population and GDP per capita where possible, or are excluded from the study. […]

WorldOOH
Wed, Jul 24 at 5:38 PM

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JCDecaux Macau renews and extends its exclusive advertising contract with Macau International Airport

Paris, July 22nd, 2024 – JCDecaux Macau, a joint-venture between JCDecaux (80% equity) and HN Group (20% equity), has renewed its exclusive advertising contract with Macau International Airport for a 10-year period, following a competitive tender process. […]

JCDecaux
Mon, Jul 22 at 3:17 PM

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After four years of absense, Intersection wins back the contract to sell bus and shelter advertising across suburban Chicago

Intersection assumes role as exclusive advertising partner for Pace, expands market footprint in greater Chicagoland Chicago, IL - July 16, 2024 - Intersection, an experience-driven out-of-home media and technology company, has been awarded an exclusive contract with Pace to sell bus and shelter advertising across suburban Chicagoland. […]

Intersection · Promoted content
Tue, Jul 16 at 7:44 PM

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FLS Commissioner urges Ontario to respect law; make all out-of-home advertising bilingual

TORONTO, July 12, 2024 - French Language Services Commissioner Carl Bouchard today released a report urging the Ontario government to make all of its out-of-home advertising bilingual, after his latest investigation found it systematically failed to meet its obligations under the French Language Services Act (FLSA) – even when communicating important public health information. […]

Ombudsman Ontario
Sun, Jul 14 at 4:30 PM

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World Out-of-home Organization will hold first in-person European Regional Forum November 4-6 in Milan

This comes at a time when according to WOO’s latest Global Expenditure Survey, Europe has overtaken North America in terms of size of market by revenue, reflecting its position as the test bed for many of the most exciting developments and innovations in the industry, especially in rapidly-growing digital Out of Home (DOOH.) This too, is reflected in the increasingly dynamic Italian OOH market making Milan the perfect venue for this Europe Forum. […]

World OOH · Promoted content
Thu, Jul 11 at 5:43 PM

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Pikasso Italia obtains the exclusive DOOH advertising concession of Bariblu Mall

Milan, 10 July 2024. The DOOH advertising platform distributed within Bariblu will consist of a Starled screen on the walkway overlooking the central atrium and a Channel network consisting of eight 75'' LCD Totems. The DOOH Takeover will consist of all nine screens. […]

Pikasso Italia
Wed, Jul 10 at 4:50 PM

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2025 World Out of Home Organization Global Congress will be held in Mexico City June 4-6

This is the first time the WOO Annual Congress takes place in Latin America as it follows the highly successful WOO Annual Congress in Hong Kong, its first visit to Asia, earlier this year. Over 500 delegates attended. Helping to host the 2025 event will be ALOOH, the trade body representing Out of Home in the region. […]

WOO
Wed, Jul 3 at 12:10 AM

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EnsembleIQ’s The Path to Purchase Institute Launches New ‘Storefronts’ Retail Media Event Taking Place September 12, 2024 in Chicago

EnsembleIQ’s The Path to Purchase Institute Launches New ‘Storefronts’ Retail Media Event Uniting U.S. Retailer Media Networks with CPG Brands and Marketers to Learn What's Ahead in Commerce Marketing Innovation. CHICAGO, July 02, 2024  -- The Path to Purchase Institute (P2PI) will host Storefronts, a new event that brings U.S. […]

EnsembleIQ
Tue, Jul 2 at 2:43 PM

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Swedish state-run train line Arlanda Express selects ZetaDisplay to install and manage digital signage

ZetaDisplay, a European full-service partner in digital signage solutions and systems, has entered into a multi-year exclusive framework agreement with A-Train AB / Arlanda express for development, deployment and services. […]

ZetaDisplay
Mon, Jul 1 at 4:39 PM

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IGPDecaux wins a 13-year contract for Rome Metro, buses and tramways in Italy

IGPDecaux has won the Metro, buses and tramways contract in Rome (population: 2.8 million). IGPDecaux is a company that is 60% owned by JCDecaux SE and 40% by the du Chène de Vère family. […]

JCDecaux
Mon, Jun 17 at 6:11 PM

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OUTFRONT Media and Bell Media Close the Sale of OUTFRONT Media’s Canadian Business

NEW YORK, June 10, 2024 -- OUTFRONT Media Inc. (NYSE: OUT) and Bell Media Inc., a wholly-owned subsidiary of BCE Inc. (TSX, NYSE: BCE), have closed the sale of OUTFRONT Media's Canadian business to Bell Media for a purchase price of C$410 million in cash, subject to certain purchase price adjustments. […]

Outfront Media
Tue, Jun 11 at 1:43 PM

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OAAA at Cannes Lions 2024: Schedule of Events June 15-20, 2024

Cannes Lions, the world’s largest Festival celebrating creativity and innovation in advertising, is rapidly approaching. For over 70 years, this global gathering unites the entire advertising ecosystem to honor the best creative work of the year and to convene on important industry issues to propel advertising forward. OOH is a vital part of those conversations. […]

OAAA
Sat, Jun 8 at 1:53 PM

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WOO President Tom Goddard says global OOH ad spend has passed the 5% barrier

Global spending on out-of-home advertising reached $41.9bn in 2023, up 16% on 2022's $36.2bn, breaking through the 5% barrier even as online continues to dominate media growth tables. OOH now accounts for 5.2% of global ad expenditure, up from 2022's 4.7%. […]

World Out-of-Home Organisation · Promoted content
Thu, Jun 6 at 11:46 PM

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Digital Signage Tech Provider STRATACACHE Acquires German Digital Retail Service and Integration Company MasterPoint

DAYTON, Ohio, June 3, 2024 - STRATACACHE has acquired MasterPoint, a digital signage systems integration, operation and field services company based in Cologne, Germany. […]

STRATACACHE
Mon, Jun 3 at 12:27 PM

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JCDecaux sells part of its stake in Swiss OOH ad operator APG|SGA to publishing group NZZ

Paris, 30 May 2024 – JCDecaux SE (Euronext Paris: DEC), the outdoor advertising company worldwide, has concluded an agreement to sell part of its stake in APG|SGA, the leading out-of-home media company in Switzerland, to NZZ, a leading Swiss press group who will become the first shareholder of the company. The transaction is expected to be completed in the coming days. […]

JCDecaux
Thu, May 30 at 2:30 PM

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