Press Releases

Omnichannel ad platform Blis adds DOOH inventory from JCDecaux via programmatic platform VIOOH (VIOOH)

Blis, a company that describes itself as "the audience-first platform that doesn't rely on personal data," has integrated with VIOOH, a global digital out-of-home supply side platform, to bring JCDecaux’s premium digital out of home inventory to the Blis platform. The partnership kicks off today in the UK, with other European markets, the US and Australia to follow. […]

VIOOH
Tue, Oct 25, 2022 at 7:45 PM

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Point-of-sale digital signage network Advana selects Vistar Media as a full-stack tech platform (PRWeb)

Vistar Media's full suite of digital signage technology will power Advana’s global network of point-of-sale screens and digital signage. Advana will use Vistar’s full stack- including its ad server, device and content management software, and supply-side platform - to manage all inventory and create a seamless content and ad delivery experience. […]

PRWeb
Mon, Oct 24, 2022 at 6:21 PM

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Digital billboard maker Watchfire acquires competitor Anthem Displays, LLC (Watchfire)

Watchfire Signs, a manufacturer of digital displays owned by an affiliate of H.I.G. Capital, has completed the purchase of the assets of Anthem Displays, LLC. Headquartered in Elizabethtown, NC, Anthem Displays has been engaged as a digital billboard manufacturer since 2014 and was previously held by Circle Graphics. […]

Watchfire
Sun, Oct 23, 2022 at 7:41 PM

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Two cinema ad operators combine inventory to form the largest cinema advertising network (Business Wire)

National CineMedia (NCM), America’s largest cinema advertising network, and Spotlight Cinema Networks, the luxury, dine-in and art house cinema advertising network, have formed a strategic sales relationship, the Elevate Cinema Network (Elevate). […]

Business Wire
Thu, Oct 20, 2022 at 5:20 PM

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Kevani to launch two double-sided digital billboards on Interstate-5 in Southern California in Q1, 2023 (PRNewswire)

The two structures each feature double-sided digital displays, with 10mm pitch resolution on 14-by-48-foot screens. The billboards will be seen by travelers en route to Los Angeles to the north and Anaheim to the south on I-5. KEVANI has begun pre-selling the space to national advertisers. […]

Kevani
Wed, Oct 19, 2022 at 12:10 AM

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UK’s DOOH ad operator Global makes ad inventory on the Elizabeth line available for programmatic buying via 12 demand-side platforms (Global PR)

One of Europe's biggest construction projects, Elizabeth line is a 73-mile (118km) railway in south-east England. Global, the media & entertainment group, has completed the integration of the Elizabeth line into its digital advertising platform, DAX, making Global the biggest digital outdoor network in the UK with over 4000 screens. […]

Global
Tue, Oct 18, 2022 at 6:11 PM

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Volta Media says advertisers can now buy its DOOH inventory via any programmatic SSP platform (Business Wire)

Volta Inc. (NYSE: VLTA) ("Volta"), an electric vehicle ("EV") charging and media company, announced that all advertisers now have equal and complete access to the Volta Media™ Network’s full range of programmatic inventory, regardless of which platform they use to buy media. […]

Volta
Tue, Oct 18, 2022 at 11:34 AM

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Philips Digital Signage (PPDS) debuts stretched displays for tight spaces (PPDS)

PPDS, the exclusive global provider of Philips professional displays and solutions, has unveiled Philips S-Line – a series of stretched digital signage displays. […]

PPDS
Mon, Oct 17, 2022 at 5:11 PM

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InfoComm Southeast Asia Back In-person November 2-4, 2022 in Bangkok (InfoComm Asia)

Now, after the Covid-resultant pause, the Show is back - as an in-person show, with access to new pre-show planning and engagement tools that will enhance the visitor experience. InfoComm Southeast Asia 2022 will take place from 2 to 4 November at the Bangkok International Trade and Exhibition Centre (BITEC). […]

InfoCommAsia
Sun, Oct 16, 2022 at 4:09 PM

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Volta Media™ Network says it “Enables” 3D Ad Campaigns Across Its Network of DOOH Screens (Volta Charging)

In addition to 3D features, Volta Media offers a set of dynamic creative options, including real-time weather triggers allowing brands to serve advertisements based on the weather, mobile retargeting enabling brands to reconnect with consumers after they’ve seen an ad on a Volta screen, and QR code activations redirecting consumers to a brand’s website. […]

Volta
Fri, Oct 14, 2022 at 12:10 AM

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UK Out-of-Home Advertising Revenue up +79% in First Half of 2022 (Outsmart)

Outsmart, the trade body for the out-of-home (OOH) advertising industry in the UK has reported OOH advertising revenue for the first half of 2022 totalling £529m, an increase of 79% compared to the same period last year. There was also a 46% year on year increase in OOH advertising revenues across the quarter from April to June 2022 with total revenues of £289m reported. […]

Outsmart
Thu, Oct 13, 2022 at 11:07 PM

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DOOH makes up over 45% of total OOH ad revenue in the APAC region (World OOH)

WOO APAC Forum: Region set to benefit from growth trends and positive dynamics, says WOO’s Goddard. World Out of Home Organization (WOO) President Tom Goddard spoke to over 200 delegates at WOO’s first in-person Regional Forum, covering the APAC region, which was held in Kuala Lumpur this week. […]

World OOH
Thu, Oct 13, 2022 at 4:02 PM

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3D wayfinding and digital signage firm 22Miles becomes exclusive global distributor of sustainable digital signage tech ecoPUK

Peachtree Corners, GA – October 13, 2022 – 22Miles, provider of experiential 3D wayfinding and digital signage technology, has signed exclusive global distribution partnership with ecoPUK, the creator of the “Sustainably Smarter Signage” solution. […]

Lexie Gardiner
Thu, Oct 13, 2022 at 9:36 AM

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Australian DOOH ad operator The Media Shop to deploy The Broadsign Platform to power and expand its convenience store network (Broadsign)

Sydney, Australia – October 12, 2022 –Broadsign, developer of the leading out-of-home (OOH) advertising platform, and Australian outdoor media company The Media Shop (TMS), today announced a partnership that will fuel the growth of TMS’ network of retail signage. […]

Broadsign
Tue, Oct 11, 2022 at 9:17 PM

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US media buyers increase new budgets and reallocation of budgets from other media into programmatic DOOH (VIOOH)

VIOOH, the premium global digital out of home (DOOH) supply-side platform, released its annual programmatic DOOH research paper. The findings show that the future of programmatic DOOH looks bright with investment increasingly coming from new budgets or being moved from other traditional and digital channels. […]

VIOOH
Tue, Oct 11, 2022 at 8:32 PM

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