WOO Global Market Index report forecasts global OOH revenue to exceed $40bn for the first time (World Out-of-Home)
By macro region, North America’s market share was lowest at 3.05 (although it remains the second biggest territory by revenue behind Asia), Europe 5.9%, Asia 7.2%, Australia/New Zealand 5.0%, Africa 12.5% and LATAM 5.5%. Digital continues to increase its share of the global market with $15bn, 37% of the total, forecast for 2023. […]
Mon, Jul 31, 2023 at 8:13 PM