Programmatic DOOH platform Vistar Media introduces a tool for media buyers to verify the quality of its ad inventory
NEW YORK, June 01, 2023 -- Vistar Media, a marketplace for programmatic digital out-of-home (DOOH), has launched Vistar Verify, a new program that establishes a set of measurable quality standards for digital out-of-home inventory. Vistar Verify creates a shared definition of quality that can be monitored fairly and objectively across all inventory in the Vistar marketplace. […]
Thu, Jun 1, 2023 at 12:17 AM