Press Releases

DOOH network Mesmerize wins contract to manage advertising on 75 buses in Canton, Ohio

Mesmerize, a national operator of transit, point of care, and place-based out-of-home advertising, has won an exclusive contract with the Stark Area Regional Transit Authority (SARTA) of Canton, Ohio. The five year agreement gives Mesmerize the exclusive sales rights to the exterior and interior transit advertising on over seventy five buses running in Canton, and throughout Stark County. […]

Mesmerize
Wed, Apr 26, 2023 at 12:10 AM

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Vistar Media Inks Deal With Lamar to Power Its New 55-Screen Digital Out-Of-Home Network in Denver

Vistar Media, a global provider of technology for digital out-of-home (DOOH), and Lamar Advertising Company, one of the largest outdoor advertising companies in the world, have launched the new Denver Transit DOOH network. […]

Vistar Media
Tue, Apr 25, 2023 at 12:14 AM

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DOOH trade body DPAA joins open source header bidding programmatic ad software organization Prebid.org

NEW YORK, April 20, 2023. Prebid.org is an industry-wide initiative supported by a diverse group of over 60 members, representing exchanges, publishers, buyers and third-party developers dedicated to creating standardized solutions for programmatic advertising. […]

Prebid
Thu, Apr 20, 2023 at 1:59 PM

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Madison Square Garden Entertainment, owners of the LED sphere under construction in Las Vegas, sell a stake in Tao Group for $300mln

The move comes as MSG Entertainment completes a re-organization plan, which will see it hive off its live entertainment business into a new entity. As per the plan, which is expected to be formally completed by Thursday, the current company will be renamed Sphere Entertainment Co and will comprise its Las Vegas music arena Sphere and TV unit MSG Networks. […]

Reuters
Wed, Apr 19, 2023 at 3:54 PM

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Useful for Your Sales Pitch: Over Two-Thirds of Shoppers Notice OOH Ads Enroute to Retailers, According to Research from OAAA & Morning Consult (Free research download)

New research shows that out of home (OOH) advertising is capturing the attention of U.S. adults whenever they are heading to a store. Over two-thirds (68%) say that they notice OOH ads while enroute to retailers and the same number state that they notice those very close to or right outside a store. […]

OAAA
Wed, Apr 19, 2023 at 12:10 AM

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Creative Realities deploys digital signage to boost sales at Road Runner Sports store chain

Creative Realities, Inc. (NASDAQ: CREX, CREXW), a provider of digital signage solutions, has deployed a custom digital signage network at Road Runner Sports that are already enhancing the in-store experience and streamlining sales associate efforts. […]

Creative Realities
Tue, Apr 18, 2023 at 2:32 PM

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Horizon Media Canada agency launches an OOH planning and analytics platform to enhance audience targeting for advertisers

TORONTO, April 17, 2023 -- Horizon Media Canada has launched AMP, its proprietary OOH planning and analytics platform, to boost marketers' out of home advertising performance using precision audience targeting and location data-based site selection. AMP's Canadian debut is part of a broader expansion of Horizon's Data Solutions Group. […]

Horizon Media
Tue, Apr 18, 2023 at 12:17 AM

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New ad sales platform signs deals with US DOOH networks adPlanet and Velocity to sell inventory on their 10,000 screens

Crackle Connex, part of Chicken Soup for the Soul Entertainment, continues to scale operations. Crackle Connex, a new advertising sales platform that simplifies the advertising buying process, has signed deals with two of the fastest growing Digital Out-of-Home (DOOH) networks in the US – rapidly scaling its reach to over 10,000 video screens. […]

Businesswire
Mon, Apr 17, 2023 at 1:29 PM

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Outfront Media Canada LP and RCC Media Inc. to deploy 39 digital bridge overpass screens and 8 large format digital bulletins

The rollout of these assets is already well underway with the majority expected to be completed in 2023. The first 7 Digital Bridge Overpass screens are already live in London, Ontario, providing Outfront with a new market of coverage. These new locations in London provide excellent coverage of this key market with this iconic product with best-in-class sightlines and strong occupancy at launch. […]

Outfront Media Canada
Fri, Apr 14, 2023 at 5:38 PM

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PPDS approves content and device management solution by Telelogos for the new Philips Tableaux series of Advanced Colour ePaper displays

Amsterdam, April 2023: PPDS, the exclusive global provider of Philips professional displays, has approved Telelogos software as the very first remote device management solution for the new Philips Tableaux range of Advanced Colour ePaper displays. […]

PPDS
Thu, Apr 13, 2023 at 10:56 PM

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Creative Realities Signs Agreement to Supply and Deploy up to 5,000 Additional Screens for Starlite Media DOOH Network Expansion

Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “Company”) (NASDAQ: CREX, CREXW), a provider of digital signage and media solutions, has signed a new agreement to deploy infrastructure solutions for up to 5,000 digital media assets for the Starlite Media network at large outdoor shopping centers anchored by big boxes and supermarkets throughout the United States. […]

Creative Realities · Promoted content
Thu, Apr 13, 2023 at 10:20 PM

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Former Executives of DOOH Network Outcome Health Convicted in $1B Corporate Fraud Scheme

A federal jury convicted three former executives of Outcome Health, a Chicago-based health technology start-up company, for their roles in a fraud scheme that targeted the company’s clients, lenders, and investors and involved approximately $1 billion in fraudulently obtained funds. […]

US Department of Justice
Wed, Apr 12, 2023 at 7:34 PM

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Leaders of DOOH ad network Outcome Health convicted on federal fraud charges

CHICAGO (AP) — Jurors found three former leaders of a Chicago-based company guilty of multiple counts of fraud on Tuesday, following a 10-week federal trial that tracked Outcome Health’s rise and dramatic fall after allegations that the officials had lied to customers and investors while taking in about $1 billion. […]

Associated Press
Tue, Apr 11, 2023 at 6:02 PM

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Battery swap stations in Europe offer an alternative to long waits at EV charging stations

By Roselyne Min with AP. The European Union hopes to have 30 million zero-emission electric vehicles (EVs) on its roads by 2030 and plans to ban sales of new petrol and diesel cars from 2035. But right now, long charging times are often a deal breaker for drivers considering switching to an EV. […]

Euronews/AP
Tue, Apr 11, 2023 at 6:00 PM

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E Ink Releases New Outdoor ePaper Technology for DOOH advertising

The Low-Carbon, Environmentally-Friendly Solution for Outdoor Public Information Display. E Ink (8069.TWO), the originator, pioneer in ePaper technology, has launched its latest color ePaper technology, E Ink Kaleido™ 3 Outdoor. This new, print-color ePaper is designed specifically for Digital Out-of-Home (DOOH) advertising signage and is suitable for outdoor use in varying temperature ranges. […]

E Ink
Mon, Apr 10, 2023 at 10:47 PM

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