Tuesday, April 16, 2024

DOOH network Screenverse to use Place Exchange’s PerView tool to measure audience

Thursday, July 13, 2023

New York, NY [July 12, 2023] Screenverse, a Digital Out-of-Home (DOOH) company, has selected Place Exchange’s PerView solution as a measurement standard across its managed DOOH networks. This measurement solution, developed in accordance with the OAAA OOH Impression Measurement Guidelines, enables Screenverse to deliver reach, frequency, and impression measurement for its network partners.

Out-of-home media encompasses a diverse range of venues and asset types, making it historically challenging to obtain reliable measures of reach, frequency, and impressions for a custom mix of OOH assets. Place Exchange’s PerView offers buyers and sellers the ability to measure every type of OOH media asset using dynamic, deterministic data to deliver up-to-date measurement insights specific to each location.

With PerView, Screenverse receives comprehensive impression, reach, and frequency measurement across their different DOOH networks, which can be broken out by different geographies, consumer segments, and timeframes.

“We built Screenverse from the earliest days of the COVID pandemic. Through that experience, we learned the necessity of dynamic measurement data that reflects the realities on the ground. As we think about the future, progress in these data-sets will be the rocket-fuel we need to explore the far reaches of our potential,” said Adam Malone, President and Cofounder at Screenverse.

Screenverse is so committed to the importance of measurement, that its Master Service Agreements (MSAs) require all partners to undergo third-party measurement within the first six months of the agreement. Place Exchange’s PerView solution has earned Screenverse’s endorsement as a trusted and reliable tool for measurement in this process.

David Weinfeld, CEO and Cofounder at Screenverse, said “The challenge of obtaining accurate and timely measurement data in the OOH industry is now addressed by PerView. PerView stands out as a measurement solution we believe in, enabling us to deliver reliable and comprehensive insights to all of our end clients.”

“We built the PerView product to address the marketplace’s need for dynamic, up-to-date measurements of reach, frequency, and impressions across the wide range of formats and venue types that comprise Out of Home,” said Ari Buchalter, CEO of Place Exchange.

For media inquiries, please contact:

Jess Reilly

SVP, Marketing



(413) 512-0905


About Screenverse

Screenverse, founded in 2020, is a leading company in the DOOH space that connects brands to the most valuable and sought-after audiences. With an expansive DOOH media network base, including billboards, urban panels, and retail environments, among others, Screenverse has curated digital ad inventory networks that are highly utilized across direct and programmatic buyers from major agencies across the US. Screenverse offers a wide range of services, including ad monetization, ad management, and sales. Their media owner client base relies on them to handle all aspects of their digital advertising campaigns, from ideation to execution, with the aim of delivering measurable results. With a commitment to transparency and measurement, Screenverse drives innovation and value for its partners. For more information, visit https://screenversemedia.com


About PerView

PerView is a measurement solution for Out of Home media, delivering dynamic, up-to-date reach, frequency, and impression measurement across all OOH venues and formats. PerView offers both buyers and sellers the ability to perform measurement for any custom mix of OOH assets, such as an advertiser’s campaign or a media owner’s network, with the ability to analyze results for different consumer segments, geographies, and timeframes. The solution applies to both static and digital OOH media, regardless of whether they transact on a direct or programmatic basis. PerView was developed in line with the OAAA OOH Impression Measurement Guidelines. For more information about PerView, visit www.placeexchange.com to learn about PerView offerings for buyers and sellers.


Published on Thursday, July 13, 2023 at 12:10 AM

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