Seasoned DOOH ad executive Rich Topalian joins Smartify Media as Senior Vice President of Supply

Rich is joining Smartify from Samsung Electronics, where he led go-to-market and monetization strategies for digital signage customers and media owners, creating new opportunities for advertising and programmatic revenue growth.

Prior to Samsung, he held leadership roles at Dentsu and Publicis Media, where he developed media strategies for some of the world’s leading brands.

Rich’s career spans every corner of the media ecosystem, from agencies and media owners to advertising technology, giving him a an end-to-end perspective on the future of DOOH. His commitment to advancing place-based and retail media aligns perfectly with Smartify’s vision for the next generation of IRL advertising.

Rich Topalian