The integration gives programmatic buyers direct access to Clear Channel’s array of premium digital out-of-home media in Europe’s largest markets, starting with the UK. […]
19th October 2023, Morocco – Location Media Xchange (LMX), an enterprise software provider for Out-of-Home (OOH) media owners, has integrated with Pikasso, an Out-of-Home advertising enterprise operating across diverse international markets. […]
Paris, October 19th, 2023 – Following a competitive tender, JCDecaux SE (Euronext Paris: DEC) has renewed and extended its advertising concession with Madrid Metro (5 million daily passengers on average), making it the most digitised JCDecaux-marketed metro in Europe and the first 100% data-driven advertising space in Spain. […]
Toronto, October 19, 2023 - COMMB, the Canadian Out-of-Home Marketing and Measurement Bureau, has joined forces with Environics Analytics (EA) to access comprehensive nationwide population movement data through its mobile-location services. […]
Fifteen new digital wall displays plus 12 new network LCD video screens showcase PATTISON Outdoor’s and the TTC’s dedication to a digital advertising future in Toronto’s subway system. Dundas is one of the most popular subway stations for advertisers in the TTC. […]
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the "Company") today has signed a share purchase agreement to sell its business in France to Equinox Industries ("Equinox"), a Paris-based industrial holding company. […]
OOH trade body Central de Outdoor Brazil launches ECOSS OOH developed by Moving Walls - a new data and automation platform for out-of-home media. […]
Grocery TV network has reached 4,000 grocery stores with 20,000 displays at the entrance, front end, and pharmacy. During the last year, they've partnered with a number of grocery retailers including Schnucks, Smart & Final, and Coborn's, while expanding their network to new in-store locations. […]
At a glance, Q3's performance showed: Digital Out of Home (DOOH) share of revenue remained stable for most of 2023; the average DOOH share is between 75-76% of all revenue – Q3, DOOH revenue share was 76%. Revenue earned through DOOH in Q3 was the highest for that quarter on record at $35.5m. […]
DOOH Platform “MASTRUM” Launches First Phase on 34,000 Screens Across Japan 12th October, Tokyo; Japan — MASTRUM, the impression-based digital OOH (Out-of-Home) advertising platform launched by JR East Marketing & Communications Inc. […]
NEW YORK--Billups, a global Out-of-Home (OOH) technology and managed services company, has acquired OOH Labs, a Canadian independent media agency driven by science, supported by data and managed by OOH professionals. […]
Latest total solutions strategy advances see Sian Rees – the mastermind behind the PPDS Wave management platform and ProStore ecosystem – join the Business Development team in the newly created position of Business Development Director Wave and Software Partnerships, with experienced Software Director, Siddarth Gopal, heading up the new PPDS Software Development Team. […]
HAMBURG, GERMANY -- Object recognition is now also possible on display sizes of 86 and 98 inches. The new technology developed by eyefactive works on touch screens with infrared frames (IR) and corresponding marker chips. Object recognition on IR touch screens. […]
Location Media Xchange (LMX), part of the Moving Walls Group and a leading enterprise software provider for Out-of-Home (OOH) media owners, has integrated with FC Media to launch measurement and booking automation across all their inventory. Founded in 1998, FC Media is the leading OOH media operator in Morocco, with a wide-reaching presence with more than 2,500 OOH media assets across Morocco. […]
Talon have restructured the global board with Barry Cupples stepping down as Group CEO and Eric Newnham, founder of Talon, stepping in with immediate effect. […]