Editors’ Picks

Ad Week: Netflix Buys LA Billboards: What Does It Mean?

With a market cap north of $165 billion, Netflix’ expected purchase of up to three dozen billboards in Los Angeles for a reported $150 million may seem like a rounding error. With a market cap north of $165 billion, Netflix’ expected purchase of up to three dozen billboards in Los Angeles for a reported $150 million may seem like a rounding error. […]

360.advertisingweek.com
Tue, Jul 3, 2018 at 4:44 PM

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CEO Chris Riegel reveals facts about the digital signage tech provider STRATACACHE (Video, 11:19)

Digital signage hardware – A variety of media players from Scala and IAdea along with the Scala Content Accelerator will be on display in the STRATACACHE booth. Combining digital signage system knowledge with decades of experience and best practices, Scala’s hardware is designed for performance, stability and compatibility while ensuring the reliable, timely delivery of rich media experiences. […]

stratacache.com
Tue, Jul 3, 2018 at 4:44 PM

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Contrarian view: autonomous vehicles will open new opportunities for out-of-home advertising (OOHToday)

There are multiple reasons why the world of mobility by 2030 and beyond is a phoenix to Out of Home advertisers and OOH property owners. Here are just a few: Data will increase city and state tourism budgets: As smart cities evolve, more visitor data will be used for tourism campaigns. […]

oohtoday.com
Tue, Jul 3, 2018 at 4:20 PM

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Digital signage case study: the smart mirror in retail (DSConnection)

D4C was looking for a solution to combat the retail apocalypse that has been taking over the world. Today’s retail marketing is more competitive than ever. Consumers expect an experience that makes visiting a retail location just as exciting as shopping online. […]

digitalsignageconnection.com
Tue, Jul 3, 2018 at 4:20 PM

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Clear Channel Outdoor Continues to Fight Baltimore Billboard Tax (Billboard Insider)

In February, a Maryland Tax Court judge upheld Baltimore’s tax, rejecting Clear Channel’s constitutional claims. On June 29, Clear Channel filed a 35-page brief supporting its appeal to a Maryland circuit court. […]

billboardinsider.com
Tue, Jul 3, 2018 at 4:15 PM

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Why you should be glad to be in out-of-home advertising (Billboard Insider)

Steve’s comment was: “and I hope everybody on the phone is feeling really great about being part of the industry these days because we are the only form of traditional media that is growing. All competing channels are either in decline or they are flat. So it’s a great time to be in out of home. […]

billboardinsider.com
Tue, Jul 3, 2018 at 4:13 PM

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Digital Billboards: Agents for Safety (OAAA)

The nation’s highway safety agency recently featured a digital billboard on the cover of its newsletter, heralding winners of its contest to design safe-driving messages on billboards (Project Yellow Light). Yes, digital billboards have become a communications platform for the sake of safety (safe driving and overall safety of communities). […]

thoughtleadership.oaaa.org
Tue, Jul 3, 2018 at 2:13 PM

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Exterion Media introduces a new full-motion DOOH network in London Underground (Exterion)

Exterion Media UK has almost completed the roll out of 50 of these new D12 screens across 19 handpicked Zone 1 London Underground stations, delivering a hard-to-reach young and up-market audience. The screens are strategically placed along high dwell time corridors and ticket halls across the network. […]

exterionmedia.com
Tue, Jul 3, 2018 at 7:40 AM

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How to build a future-proof digital signage network (Samsung Insights)

Screens. They’re everywhere. It’s an easy way to become “high-tech,” right? […]

insights.samsung.com
Tue, Jul 3, 2018 at 7:35 AM

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Reuters: Netflix will soon own 35 billboards along West Hollywood’s Sunset Strip

Netflix, already a heavy advertiser on billboards in the area, was offering $300 million in April to acquire Los Angeles-based Regency Outdoor Advertising, Reuters previously reported. The sources told Reuters that Netflix decided to buy only half of Regency’s assets for $150 million, to focus on the Sunset Strip in a deal expected to close in July. […]

reuters.com
Mon, Jul 2, 2018 at 5:47 PM

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The Scotsman: London-based Ocean Outdoor buys Forrest Media, expanding to Edinburgh and Glasgow

Ocean Outdoor said it is taking on Scotland’s “most iconic assets”, with coverage including Edinburgh and Glasgow. The Forrest Media management team will continue under the day-to-day leadership of MD Marc Keenan, and Chris Trainer, founder of Forrest Group, becomes chairman of Ocean Scotland. […]

scotsman.com
Mon, Jul 2, 2018 at 5:46 PM

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Data-Powered Digital Outdoor Campaign in Los Angeles for Delta and Equinox (DSConnection)

Lamar Advertising Company is teaming up with Wieden+Kennedy, OMA, Clear Channel Outdoor and Wow Media as part of a dynamic digital billboard campaign using real-time flight data to encourage weary international travelers arriving at Los Angeles International Airport (LAX) to “sweat away” their jet lag. […]

digitalsignageconnection.com
Mon, Jul 2, 2018 at 5:39 PM

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The Value of Touchscreens Across Verticals (DSConnection)

Digital touchscreen technology is popping up everywhere, and the question from a lot of companies is, “How can we swipe a piece of the interactive pie?” The flexibility available through hardware and software means customization is not only a possibility, but a preference. […]

digitalsignageconnection.com
Mon, Jul 2, 2018 at 5:34 PM

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Ad Age: Marketers and tech companies confront California’s version of GDPR

Although the law will not go into effect until January 2020, it will without question have massive implications for every brand, agency and tech company both here and abroad. […]

adage.com
Mon, Jul 2, 2018 at 5:31 PM

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Out-of-Home advertising is on the precipice of great change (OMA Blog)

As a result of hundreds of millions of dollars invested in technology by the industry, almost 50% of revenue now comes from digital signs. These signs offer the benefits of being flexible, timely and targeted. More than a one-trick pony, the big, bold, broadcast messages on OOH can be pinpointed to an exact location, time, and day – the ultimate in targeted advertising. […]

omablog.com
Mon, Jul 2, 2018 at 5:22 PM

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