Of course, 30 years ago, the street furniture wasn’t very attractive, and the programs weren’t run very well, so I thought there was a huge opportunity to combine the need for good signage with the opportunity to dramatically improve public street furniture. And that became COA’s mission statement. […]
Insider’s take: Limiting digital signs to on-premise goods is discriminatory. Ulster seems to be saying you can advertise on a digital sign is you’re wealthy enough or lucky enough to own your own building. If you aren’t wealthy or lucky you can’t advertise. […]
Billboard Costs: New York - $3000-$20000/Month; Los Angeles - $2000-$15000/Month; Chicago - $2000-$12000/Month; San Francisco - $2000-$12000/Month; Philadelphia - $1500-$12000/Month; Billboards are almost always quoted on a 4 week as opposed to a 1-month period. […]
Biometric identification represents one of the most promising technologies for self-service kiosks, thanks to the speed by which sensors are able to identify users. According to the research firm Markets and Markets, the biometric system market is expected to nearly triple by 2022, posting a combined annual growth rate of 16.79 percent and reaching $32.73 billion. […]
With the media landscape changing and attention spans getting shorter, there have been an increasing number of brands looking at a more holistic approach to outdoor advertising, where they are utilising oOh!’s mix of classic and digital signage in multiple environments, in addition to native content, coupled with online, social and experiential components. […]
Augmented Reality (AR) is all the rage these days, and this Installation of the Week is further proof that the technological trend has gone international. In an effort to provide a viral buzz for Holostyak, Russia’s equivalent of The Bachelor, Russian broadcaster TNT and Russ Outdoor recently collaborated on a Digital Out-of-Home (DOOH) bus shelter display in Moscow. […]
InfoComm 2018 was a blast. It was my first time experiencing the show as a non-exhibitor. It was different, that’s for sure, but different in a good way. […]
Integrated out-of-home campaigns that combine data and insights, a diverse Out Of Home ecosystem, and native content is set to grow significantly. […]
I’ve been to a few trade shows now where the fast-spinning LED light sticks – marketed as Hypervsn – attract big crowds and have a lot of people whipping out their phone cameras. The technology definitely creates buzz, so I wanted to know more about the technology and the company behind it. […]
The VODXS digital signage network, consisting of more than 1,000 taps with attached digital screens, is launching with advanced analytics in casinos, sports and leisure venues and a museum. A digital out-of-home advertising network with a difference is launching in the US – with digital signage screens attached to bathroom taps and analytics which can measure viewers’ dwell time at the sink. […]
And Los Angeles is running this copy on the 11 digital billboards celebrating its signing of Lebron. […]
The City of Johannesburg has suspended the implementation of its new outdoor advertising by-law pending the outcome of a legal dispute. The by-law will see companies facing criminal charges and allow Metro police to take down all illegal advertising. This includes signs on City-owned, public and private property. […]
The speakers began with a reminder that our world is undergoing a major transformation, on the ecological and economic fronts (Nutella riots) and in terms of social questions (#BlackLivesMatter and #MeToo/#BalanceTonPorc, to name only the most widely mediatised examples). Moreover, consumers have become distrustful of brands: only 27% trust large companies. […]
Geo-location is the real-time geographic location of a mobile device user using the built-in Global Positioning System (GPS) feature of the mobile. With current GPS technology, a person’s location can be tracked within the diameter of a few feet. […]
Investment in digital screens from media owners continues apace. The number of screens measured by Route increased by 7% in the last quarter and by 29% in the last 12 months. Perhaps unsurprisingly, having more digital screens has led to larger audiences across the core campaign metrics of reach, frequency and impacts. […]
