The digital out-of-home ( DOOH ) trading platform will have a clean and intuitive user interface with data-driven decision making in the back-end to enable a campaign to be planned and purchased within two minutes and in 10 clicks or less. […]
Observing people through cameras embedded in billboards and advertising pillars can only take place under certain conditions, Dutch Data Protection Authority AP said. Requesting explicit permission for image registration is necessary, as the procedure involves the processing of personal data. The privacy regulator came out with the statement after questions from concerned people. […]
Do NOT target individuals with advertising. This principle is a true departure from online. In the online world, there is typically one person consuming content and advertising on a personal device, and advertising often follows people around on those devices. […]
To maximize this effect, there are a few things to keep in mind as you plan a campaign: timing, targeting, and the campaign’s creative. Timing. Digital and OOH campaigns have their own rhythms that need to be honored but that can be synced up nicely for maximum impact. […]
Digital out-of-home offers innovative technology and powerful software that makes digital out-of-home ads a force to be reckoned with. Here are the most noteworthy trends to keep an eye out for: 1.Data-Driven Advertising. 2.Visual Experiences. […]
The digital OOH campaign was created by R/GA London and Google UK, with production and delivery by Grand Visual and media planning and buying by Talon and OMD. The digital OOH campaign is part of a broader integrated global campaign that is running across cinema, TV, out-of-home, press, display and social media. […]
Building a well-functioning digital signage network means more than just finding a way to get content to play on your screens. There are a lot of other details that you need to get right in order to make the most out of each screen. Wondering which boxes you’ll need to tick for a successful digital signage network? […]
Media owners can easily make custom inventory packages for discovery through the storefront or work directly with buyers to create bespoke PMP deals to suit their specific audience needs. Participating media owners include Adspace, Captivate Canada, Clear Channel Outdoor, Corner Media, GSTV, Lamar, Pursuant Health, Rouge Media, Topgolf®, TouchTunes, Vision Media/Cinema Scene and ZOOM Media. […]
JCDecaux's German subsidiary Wall GmH has won the Berlin tender for the supply, installation and operation of public toilets in the German capital. Wall has operated the public toilets financed by OOH advertising revenues in Berlin since 1992. The new 15-year contract (including a 2-year extension option) was signed on Tuesday and will commence on 1/01/2019. […]
News of the agreement comes as APN Outdoor awaits approval from shareholders, the competition watchdog and the Foreign Investment Review Board (FIRB) to be acquired by international giant JC Decaux. […]
The Caltrain deployment is the first step in the larger scale roll-out of the ON Smart Media platform throughout San Francisco's transit environments. In October, OUTFRONT will begin its deployment of Liveboards at stations throughout the San Francisco Bay Area Rapid Transit ("BART") system. […]
Registration for the International OOH Congress is now open. TMG is the organizer and NAVC is a co-organizer of the Anniversary Congress. […]
Headlines screaming about the so-called retail apocalypse would have retailers believe there’s nothing they can do to keep customers from abandoning the physical shopping experience. Owners should tune out the doom and gloom and focus on making visitors happy when they pass by or enter their place of business. […]
The total list of winners is: The Grand Prix: WINNER: "Oops!" O2. Adcity / Posterscope / Havas Media / VCCP. […]
Self-service kiosks generated annual revenues of $218 million in 2016. Subway, for example, updated its store design to include new digital self-order kiosks, separate food prep areas and a designated pick-up location for kiosk and mobile orders. How do customers pay through these kiosks? […]
