MediaWeek: oOh!media expects integrated out-of-home campaigns to boom
With the media landscape changing and attention spans getting shorter, there have been an increasing number of brands looking at a more holistic approach to outdoor advertising, where they are utilising oOh!’s mix of classic and digital signage in multiple environments, in addition to native content, coupled with online, social and experiential components. […]
Thu, Jul 5, 2018 at 5:38 AM