Google, Apple, Amazon, Microsoft, Facebook, VISA, McDonalds, AT&T, IBM, Verizon. Every top 10 US brand uses OOH as part of the media mix. Three of the top 10 brands over index by investing more than OOH’s average market share of 4.2 percent. […]
Digital billboards atop personal vehicles would be banned under a motion up for discussion Wednesday by a Los Angeles City Council committee. A company called Firefly, which installs the rooftop devices, was singled out in Blumenfield’s motion, which said Uber and Lyft drivers who agree to mount the digital screens on their vehicles may be paid an average of $300 monthly. […]
If you were unable to get to Integrated Systems Europe, but very badly want and need to know what all was shown and demo’d there, you are in luck. The market research/consultancy firm Futuresource had several people fanned out in the many halls of the Amsterdam RAI, and has produced a comprehensive 63-page report on all the tech on show. […]
Placed is able to directly measure an ad impression on digital, TV, and OOH to a real-world store visit. By delivering a single currency across multiple channels of advertising, Placed enables advertisers to measure and optimize to the most effective media, regardless of platform. […]
How on earth did these digital signage installation fails happen? We’re not sure, but we can’t let these give the industry a bad name! We’ve compiled a slideshow of some of the most atrocious digital signage installation fails spotted in the field by sharp-eyed industry folks who were too mortified to look away. […]
This year is the year of personalisation for digital signage – through artificial intelligence and interactivity, businesses who have embraced digital signage into their marketing methods will be able to take advantage of new savvy tools that place a huge importance on both consumer experience and real-time machine learning. […]
The 8-foot-tall towers share a lot of capabilities with smartphones, including touchscreens. The new pylons, provided by a Columbus firm, IKE Smart City, will help users find restaurants, hotels or events and provide directions, including bus routes and arrival times. That information can then be downloaded onto a smartphone. […]
Discounted Registration Fee before Thursday, February 28, 2019. OAAA / Geopath Member $1,325 / person. Advertiser / Agency $ 850 / person. […]
New digital billboards are prohibited in the city. Neighborhood groups criticized the 4:1 swap ratio in the proposal, arguing that a 6:1 or 7:1 swap ratio was more appropriate. Insider’s take: Once again Indy lets the best become the enemy of the good. […]
This year, brands shelled out an estimated $5.1 million per TV spot, which is said to have reached roughly 98.2 million viewers. Instead of a $5 million Super Bowl TV spot, you can reach those same people in more targeted ways outside of their home. Formats include everything from large billboards to strategically placed small signage. […]
It has been 24 hours since registration went up on the 2019 16:9 Digital Signage Expo Mixer, and there are less than 80 badges left for open registrants. I hold back about 100 of the 440 for sponsors and their invited guests. SO … if you wanna go, don’t procrastinate. […]
Integrated Systems Europe has released the final numbers on last week’s trade show in Amsterdam, and it once again exceeded previous numbers, though just barely this time. ISE has seen some dizzyingly rapid growth in recent years, with big jumps in attendance and other key indicators year on year. For 2019, 81,268 people turned up. […]
Guest Post: Luis Villafane, Maler An Open Letter to Digital Signage Display Manufacturers: This morning, I looked at myself in the mirror while shaving, and saw a ton of new white hair. Tons of it, sticking up from my head. So I thought I would take this depressing opportunity to bitch a little more about the industry. […]
The move comes at a crucial time for the OOH industry, which is contending with growing brand caution in the run-up to Brexit. Spending on advertising could slow to 4.6 per cent this year, with a further drop-off if the UK does not secure a Brexit deal, according to figures from the Advertising Association and Warc. […]
Digital Signage Today spoke with Kevin Christopherson, director of product marketing at NEC Display Solutions to get his take on digital signage hardware trends for 2019. Q. What do you see as the next big thing in the digital signage hardware space? […]