Editors’ Picks

The new capabilities of today’s data-driven digital out-of-home advertising (Martech Advisor)

Frankly, up to a couple years ago, you couldn’t really measure anything in out-of-home. And everything you could measure were estimates that had a bunch of asterisks next to them (Ed: Sounds a lot like Advertising in general!). Out-of-home was a subjective purchase, a location-based real estate play. […]

martechadvisor.com
Sun, Feb 17, 2019 at 7:52 PM

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Why Quick Service Restaurants Should Invest in Out-of-Home Advertising (QSR Magazine)

OOH works. It’s big, it’s loud, and if the design is clever, it’s extremely memorable. Why is OOH still a savory choice for quick-serves? […]

qsrmagazine.com
Sun, Feb 17, 2019 at 7:50 PM

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MediaPost: NYIAX To Take Blockchain-Enabling Technology To OOH, OTT, Linear TV

NYIAX, a firm that supports software to facilitate the sale and trade of digital ad space as guaranteed contracts through blockchain technology, this year will bring the technology from digital media into out-of-home (OOH), over-the-top (OTT) and linear TV ad inventory. […]

mediapost.com
Sun, Feb 17, 2019 at 7:41 PM

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UK-based DOOH tech startup Bidooh aims to conquer the US ad market with its blockchain platform (Manchester Evening News)

CEO Alim maintains that the rapid success of Bidooh is because it “cuts out the middlemen” who’ve traditionally dominated the advertising industry. It achieves this “by implementing the blockchain to make the process much smarter”. Bidooh’s automated platform allows advertisers to measure who has viewed each message and to adjust their plan, in real-time, accordingly. […]

manchestereveningnews.co.uk
Sun, Feb 17, 2019 at 7:28 PM

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Outdoor digital signage and the rise of smart cities (DSToday)

As outdoor digital signage develops in line with physical, technological and environmental trends, it looks set to be a key part of this. There are already examples of outdoor digital signage improving life in our urban areas by delivering better services, keeping people safe and improving quality of life. Delivering better services: Self-service digital signage is increasingly common. […]

digitalsignagetoday.com
Sun, Feb 17, 2019 at 7:11 PM

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OOH ad operator QMS Media Limited: Company overview by Bloomberg

QMS Media Limited operates in Australia, New Zealand, and internationally. Mr. Barclay David Nettlefold, CEO, MD & Director. […]

bloomberg.com
Sun, Feb 17, 2019 at 7:06 PM

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Proposal for Clear Channel to remove 300 billboards in exchange for 13 two-sided digital signs in San Antonio (Spectrum Local News)

The current city code prevents double-sided digital billboards. If the proposal passes, Clear Channel Outdoor will be allowed to install 13 digital signs on the backs of existing billboards. "There will be much less clutter coming from signs across our community. […]

spectrumlocalnews.com
Sun, Feb 17, 2019 at 12:25 AM

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DOOH Success Story: MillerCoors’ location-data-driven campaign by Intersection

The impact: 18MM Campaign-generated impressions; 879 Press clippings. As part of the launch of Intersection’s innovative LinkNYC platform, MillerCoors partnered with Shazam for the “Sounds of the Streets” campaign, which curated real-time playlists by neighborhood, while encouraging passersby to stop by a nearby venue to grab a MillerCoors drink. […]

intersection.com
Sat, Feb 16, 2019 at 11:47 PM

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Recent OOH moves (OOHToday)

This week 23 moves in Agency, OOH planning and buying services, new hires, promotions, OOH Providers and Sellers. […]

oohtoday.com
Fri, Feb 15, 2019 at 9:20 PM

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Ocean Outdoor full year earnings boosted by acquisitions (Prolific North)

London-based out of home advertising firm Ocean Outdoor, said full year earnings before deductions rose 4.6 per cent to £19.9 million on a pro forma basis. 2018 was a pivotal year as Ocelot merged with the operating entities of Ocean in March, and the Group completed the acquisition of Forrest in June 2018. […]

prolificlondon.co.uk
Fri, Feb 15, 2019 at 4:43 PM

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16:9: DSE 2019 Booth Previews: Advanced Service Technologies Highlights Peace Of Mind Digital Signage Solutions

Advanced Service Technologies – DSE Booth Number 1229 Why do people going to DSE need to put your company on their Must See list of booths?  Every attendee is looking and has their own idea of a full turn-key digital solution but few are truly offering it. […]

sixteen-nine.net
Fri, Feb 15, 2019 at 11:48 AM

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I’ve Seen the Enemy and He is US (OAAA)

This week – from Boise – I’ve been reminded why our industry can earn a poor image in the eyes communities, regulators, and yes, even advertisers. Just because you can do something doesn’t mean you should. […]

thoughtleadership.oaaa.org
Fri, Feb 15, 2019 at 8:31 AM

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16:9: DSE 2019 Booth Previews: Videotel Showing User-Friendly, Affordable Digital Signage Options

Videotel Digital – DSE Booth Number 2244 Why do people going to DSE need to put your company on their Must See list of booths? […]

sixteen-nine.net
Fri, Feb 15, 2019 at 8:25 AM

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Digital Signage Zone at Retail Expo 2019 May 1-2, London

The RetailEXPO Digital Signage Zone is where you will find the evolution of retail digital signage technology, which is taking off at the speed of light. Visit this zone to keep up with the latest developments from AV interactive displays, digital menu boards and kiosks, through to content management systems and more. Who will be exhibiting? […]

retailexpo.com
Fri, Feb 15, 2019 at 1:16 AM

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16:9: Research Suggests Biggest Panel-Maker On Planet Is China’s BOE

The conventional thinking would be that Samsung or perhaps LG would be the world’s biggest supplier of LCD TVs and flat panel displays, but new market research suggests it is Beijing-based panel maker BOE. Sigmaintell Consulting says that in 2018, BOE shipped 54.3 million TV panels, putting it well ahead of the shipping unit volume of second-ranked LG Display. […]

sixteen-nine.net
Thu, Feb 14, 2019 at 6:07 PM

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