The Drum: OOH advertising faces its Icarus moment – here’s what it needs to do to avoid falling
Recent developments in the OOH sector – including JCDecaux’s recent VIOOH launch – mean that mainstream automated buying of digital out of home (DOOH) is finally, almost, within reach. So, as the out of home industry becomes more akin to traditional digital media, what does it need to know to avoid its own Icarus moment? Viewability. […]
Sun, Jul 29, 2018 at 7:38 PM