Perth-based building-integrated solar PV company, ClearVue Technologies, has signed a deal that will see its clear solar glass used to power “street furniture” such as bus shelters and outdoor advertising signs. […]
An e-paper digital signage developed by Taiwan's E Ink Holdings (EIH) in cooperation with domestic partners has been adopted by the Taipei City Government, which has installed it at a road intersection of the city since September 1. The signage features an e-paper panel designed by EIH, a mechanical base developed by Green Ideas Technology and a parking app offered by Space4car. […]
We need to continue to evolve as a medium, and smart cities provide a great platform for OOH. We have the benefit of having assets in city centres, with the ability to connect to power and the internet. We are very excited to have started the process with InLink in the UK. […]
DOOH advertising network and ad tech provider FrontRunner Technologies, based in Regina, Saskatchewan, joined DPAA this past spring. Nathan Elliott, FrontRunner's president, recently spoke with Mel Stott in this Digital Signage Pulse exclusive. Please tell us about the WindowFrontTM Matrix: what is it and how does it work? […]
Pattison has added its large format digital Superboards, Posters, Spectaculars and Street Ads to Campsite’s Demand-Side programmatic buying platform. This makes more than 225 digital out-of-home products to be accessible through Campsite’s Outdoor Exchange. […]
Dubbed 'The Kensington', and located on the road from London to Heathrow, the DOOH structure takes the shape of a curved double-ribbon. Hadid is an award-winning architect famed for designing modern-style buildings. "The stainless steel ribbon twists as it encircles the screen, defining a varying silhouette when seen from different viewpoints. […]
Dwayne Mace has been a painter and a construction worker throughout his 37 years at Lamar Advertising Co. Now he’s a digital billboard repairman training the next generation of workers. “Everyone needs to be willing to adapt, or they will go the way of the dinosaur,” Mr. […]
“Most people do not realize that the billboard industry is one of the few industries wholly controlled by the U.S. government,” said Frank Rolfe, co-owner at CREUniversity and formerly the largest private owner of billboards in the Dallas-Fort Worth area. “Historically, the government would regulate an industry in its infancy, then deregulate it. […]
Digital signage management software firm X2O Media is going after its old CEO in a Las Vegas court, claiming his new firm has misappropriated trade secrets. X2O is also claiming, as reflected in filings with the US District Court in Nevada, breach of contract and trademark infringement by Xentiant Technologies and its founder David Wilkins. […]
Liberty Mutual agreed that billboards were a covered peril under the policy but declined to pay because Lamar had failed to list the billboards on a schedule of listed locations. Local and District Courts agreed with Liberty Mutual. […]
Link Media Outdoor (“Link”), a subsidiary of Boston Omaha Corporation (NASDAQ: BOMN), has completed the acquisition of substantially all of the operating assets of Waitt Outdoor, LLC (“Waitt Outdoor”), based in Omaha, Nebraska. […]
Today’s algorithms, like most automating technologies, empower everyday advertisers to do more with less, and open up many doors for when it comes to gaining insight on customers. The introduction of algorithms has added an unexpected scientific twist to marketing which can never be undone, and those who reject the use of algorithms entirely will soon find themselves hopelessly outdated. […]
According to data from DOmedia and BillboardsIn, OOH spend is expected to be nearly 10 percent higher during a holiday week than the average week in 2018. In this post, we’ll break down some interesting statistics about this year’s Labor Day advertising spend. Billboards dominate spend, even more than usual. […]
News broke yesterday on the continuing iHeartMedia bankruptcy and its impact on Clear Channel Outdoor. A minority investor in Clear Channel Outdoor Holdings Inc. […]
The move comes ahead of Ooh!Media's acquisition of Adshel, which was given the green light by the ACCC last week. WPP, through Cavendish Square Holdings, has been a long-time shareholder of Ooh!Media. Goldman Sachs, which began seeking buyers for the shares on Wednesday, organised the trade involving 12.9 million shares sold at $5.13 each, a 2.8% discount from its last $5.28 closing price. […]
