Here are the 5 dimensions of time and place that advertisers should consider to connect with audiences: 1. Day of the Week: The Sunday Scaries Self. The Taco Tuesday Self. […]
Insider has assembled a list of law firms active in the out of home business. We’ve sorted the list by state and we’ve also highlighted law firms and lawyers who are members of the OAAA or IBOUSA. Membership in an out of home trade group is a great tip-off that an attorney understands your business. […]
Usually it’s the author of the message that is the basis of the lawsuit, but sometimes the messenger get sued too. I handled a case a number of years ago for a billboard company (which we all know, but will remain nameless), in which an unscrupulous advertiser effectively stole a photograph of young ladies modeling evening wear. […]
Half of the board of Dallas-based RMG Networks resigned earlier this month in the wake of decisions surrounding proposals to acquire the software and solutions company. […]
OAAA recently took the OOH capabilities road show to Portland, Seattle, and Omaha. In one week, I visited with 20 marketing and advertising agencies, four OOH specialists, six OOH media companies, and made a special stop to visit with media planners at Amazon headquarters. That’s 31 presentations in seven days about the power of today’s OOH. […]
Commuters on the London Underground will now be able to watch the news as they wait for trains. TV channel Euronews has struck a partnership with out-of-home advertising business Exterion Media to show bulletins on its 60 new HD screens across the tube network. […]
Google may be about to pair all that data it has on users' web browsing with the ads displayed on public billboards. Creepy? Maybe. […]
A smart city uses real-time data and technology to improve the urban experience while keeping the populace informed via channels such as road signage, shopping kiosks, connected vehicles, and mobile devices. New York City, London, Philadelphia and Newark have already begun implementing smart city elements. […]
“Another category which is growing rapidly for us particularly on our digital platform is amusements, entertainment and sports. This is the tractor pull next weekend…That has traditionally been a radio sweet spot because you can produce an ad very quickly and respond however your ticket sales are going. We can do that in digital in a nanosecond. […]
OAAA has a vast number of resources to help you increase business by communicating how OOH can work for your local advertisers, and providing tools to assist them in creating the most effective campaigns. […]
Fast-forward a few thousand years and the format continues to be a major force for reaching audiences, building brand awareness and promoting products. In the last half-century, we’ve witnessed the development of Digital Out of Home technology, which has brought new messaging and media planning capabilities to an age-old format. […]
Two entrepreneurs from the UAE and Saudi Arabia have announced a new blockchain-based platform that will, they claim, open up the world of outdoor advertising in exactly the same way Uber and Careem have changed taxi services around the region. […]
Spotted by a reader, at a McCafe in central NYC. Some things evidently aren’t available on the menu, so instead of someone going into the software to make changes, a staffer has covered up that information with electrical tape. Thought it was just the stuff on the top right of the display and then noticed a whole line in the HOT items has been taped off. […]
This could all change if a stealthy bill now wending its way through the state Legislature is approved. Assembly Bill 3168, authored by Los Angeles-area Assembly member Blanca Rubio, could open our freeways to a massive increase in digital and static billboards. […]
The 4 million dollar campaign includes 36 billboard and out of home ads throughout Southern California boldly showcasing the word "cannabis" against vibrant photography. Each one depicts various locations throughout SoCal with different "characters"--a surfer, a roller skater, a body builder, a bike rider and more--but their faces are intentionally out of frame. […]
