Proving the value and effectiveness of media investments is important to agencies and the brands they serve. That’s why OAAA invests heavily in original marketing research every year. This year several new research reports will be released at the OOH Media Conference + Expo, to be held May 20 – 22, 2019 in Las Vegas. […]
The mechanics not only include the components, such as hardware and software, but also system design, procurement, physical installation, project management services and, above all else, people. All AV installations involve the need for a good team. All too often, an installation team is summarized as the customer and an AV reseller. […]
OAAA has released the 2018 MegaBrands report, a comprehensive review of the largest national advertisers. The report reviews the top 100 OOH advertisers and top 100 total media advertisers, along with their ad spend by medium, and ad agency relationships. […]
You start to understand how e-sports is a real thing when you read a piece about a U.S. college investing $6 million on a screen-filled competitive gaming arena. AVIXA, the trade association behind Infocomm and ISE, has a case study up on its website about Full Sail University, a media-arts college in the greater Orlando area. […]
“At least nine people should be involved. Like any publisher’s content environment, the number of people includes all those creating that ideal experience for the viewer…” MATT PROHASKA, CEO & Principal, Prohaska Consulting. “This is a REALLY tough question. […]
Multi Channel Network (MCN) has expanded its out of home (OOH) footprint with the announcement of a new partnership with Lendlease to represent 18 high impact, audio enabled digital screens across 11 Lendlease-managed shopping centres in urban and regional areas across Australia. […]
Spending on out-of-home advertising channels such as billboards, cinema ads, and video screens in elevators and at gas pumps rose 4.3% to $8.2 billion, Magna said, partly on the strength of new interest from technology companies and direct-to-consumer brands that are expanding beyond their roots in social media. […]
OOH is outperforming every other linear channel, partly due to the increased investment from the tech sector. It grew 4.5% in 2018 to $8 billion and is the only linear media format to see consistent organic growth, per Magna. Along with OOH, paid search is also driving much of the ad market's growth, with sales jumping 23% to reach $54 billion in 2018. […]
Dive Brief: Verizon Media announced the launch of digital out-of-home (DOOH) ad inventory for its omnichannel demand-side platform (DSP) in a company news post. The new DOOH programmatic offering will allow advertisers to place ads on digital screens in transit shelters, airports, bars, roadside billboards, elevators and more. […]
In the era of Big Data, retailers are in an arms race to deliver the best experience for customers based on customer data, especially with digital signage. Many companies are looking at using dynamic content, which responds directly to customers' needs. However, there is one big problem when creating dynamic content: how do you avoid creeping out the customer? […]
OOH teams are often siloed away from broader digital marketing teams and are categorized differently in budget breakdowns and post-campaign analysis. As the field adapts and evolves, continued separation of digital and OOH teams is going to hinder, rather than help, your efforts and results. Practices of the Past. […]
Itellio operates a national network of ad screens located on top of ATM machines. Eric Fondren, the company’s CEO, recently chatted with Mel Stott for this Digital Signage Pulse exclusive. Itellio ad screens appear on top of ATM machines in convenience stores and big box retailers. […]
For L.A.’s billboard merchants, business is booming. As of last spring, billboards on the Sunset Strip were commanding as much as $100,000 a month, thanks to tech’s affinity for outdoor advertising. More recently, Netflix purchased nearly two dozen billboards in the area for a cool $150 mil, and since 2008, the number of digital billboards along California’s highways has tripled. […]
The bill is opposed by outdoor advertising giants like Lamar, which is headquartered in Baton Rouge. They called the legislation “anti-business.” “We consider it an assault on our Louisiana company and more importantly on the many Louisiana owned businesses that work with us every day,” Lamar representatives said in a statement. […]
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