Beware Automatic OOH Ad Contract Renewals (Billboard Insider)
Insider’s take: Be careful about unilateral automatic evergreen renewals in billboard ad contracts. A 5%/year increase in ad rates probably sounded great to Clear Channel Outdoor’s predecessor in 1997 but it’s left Clear Channel Outdoor with a billboard priced way under market. […]
billboardinsider.com
Mon, Sep 10, 2018 at 2:35 AM
Mon, Sep 10, 2018 at 2:35 AM