Editors’ Picks

Why some dynamic DOOH ad campaigns fail (DSToday)

Advertisers can fall into two traps: not scheduling enough time and resources and making it too complex. For example, Olay Skin Care planned to run a dynamic DOOH campaign that would offer skin care tips based on real-time weather triggers. The company had 21 different weather scenarios they wanted to target such as partly cloudy, rain and other conditions. […]

digitalsignagetoday.com
Thu, Apr 11, 2019 at 6:38 PM

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16:9: LED Mesh Screens Have Come A Long Way, But …

There were numerous overseas vendors at ISE – and I expect to see more at Infocomm in a couple of months – showing mesh-screen LED displays. They have come a long way in a relatively short time, and when running, the pixel pitch of these things can be good enough to deliver crisp, rich and definitely  bright visuals. […]

sixteen-nine.net
Thu, Apr 11, 2019 at 9:34 AM

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Industry veteran: Why OOH advertising is more effective today than ever before (More About Advertising)

Tim Delaney is one of the Keynote Speakers at the 60th FEPE International Congress in Dubai from May 1-3. In most good communications plans, the requirement for two fundamentals are usually acknowledged: that brands need to take advantage of the micro targeting allowed by social media. […]

moreaboutadvertising.com
Thu, Apr 11, 2019 at 9:32 AM

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Motley Fool: Boston Omaha revenue has grown 122.1% in 2018, following acquisitions of billboard companies

Much of this growth stemmed from the three large billboard acquisitions Boston Omaha made between late July and August of last year. To date, Boston Omaha has invested more than $178 million in billboard assets. […]

fool.com
Thu, Apr 11, 2019 at 12:59 AM

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LG 4K UHD TVs, Digital Signage Displays Featured at 2019 NAB Show (Business Wire)

Named ‘Official NAB Show 4K UHD TV Partner,’ LG Provides Scores of Advanced Displays for 2019 NAB Show. Scores of advanced video displays from LG Electronics dominated the 2019 NAB Show in Las Vegas, where more than 90,000 attendees experienced the convergence of media, entertainment and technology. […]

businesswire.com
Thu, Apr 11, 2019 at 12:53 AM

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How technology helps stores survive retail apocalypse (Retail Customer Experience)

Just when we thought retail was going extinct, it showed us it had a few more tricks up its sleeve. Before the advent of the internet, retail outlets defined themselves by their physical reach — the bigger the better. […]

retailcustomerexperience.com
Thu, Apr 11, 2019 at 12:11 AM

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5 forces transforming digital out-of-home advertising (Samsung SDS)

Since the integration of digital technology into the OOH space, rapid scheduling and optimization of advertising is now possible. Nearly $4.5 billion is expected to be spent on DOOH advertising in the U.S. by 2019, an increase of approximately $1.2 billion from 2016. […]

samsungsds.com
Thu, Apr 11, 2019 at 12:10 AM

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New Australian research shows the power of targeting grocery shoppers in the last 40 metres (Shopping Centre News)

New research by Shopper Media Group has revealed the power of retail out-of-home (OOH) advertising, with one in three Australian shoppers admitting they have purchased a product after seeing it advertised on retail OOH panels. […]

shoppingcentrenews.com.au
Wed, Apr 10, 2019 at 8:07 PM

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16:9: In A Pool Of Display Sharks, China Is The New Apex Predator

Guest Post: Chris Riegel, STRATACACHE When I first saw this picture, I knew it reminded me of something, but I just couldn’t put my finger on it. […]

sixteen-nine.net
Wed, Apr 10, 2019 at 8:05 PM

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India’s Outdoor Advertising Awards contest is open for entries (Media4Growth)

The 15th edition of the annual Outdoor Advertising Awards (OAA) Contest -- the Big League where all battle-hardened top Indian OOH industry players compete fiercely to emerge Winners -- is open now. The Contest is open for entries pertaining to OOH works executed in the period April 1, 2018 – March 31, 2019. All entries are to be submitted online, latest by May 18, 2019. […]

media4growth.com
Wed, Apr 10, 2019 at 8:05 PM

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The Source OC’s Full-Motion LED displays set to bring a new wave of advertising to the Los Angeles area

Orange County’s newest entertainment destination, The Source OC will officially enter the programmatic digital signage landscape with the installation of super-spectacular Full-Motion LED displays with fully integrated media capabilities. […]

oc-breeze.com
Wed, Apr 10, 2019 at 8:03 PM

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How these pizza restaurant chains are adopting digital signage and other tech (QSRWeb)

In short, restaurant operators often find that all the tech available toward the digital advertising end — from menu boards to social media to AI — can be overwhelming. The panelists emphasized, however, that restaurants should stay focused on a few things and gradually improve on them. […]

qsrweb.com
Wed, Apr 10, 2019 at 8:02 PM

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Ibase releases weatherproof digital signage player (inAVate)

Ibase has launched its IP68 certified SW-101-N weatherproof digital signage player, designed to operate in temperatures ranging from -40 degrees Celsius to 75 degrees Celsius. The SW-101-N features a fanless design and is integrated with a 1.91GHz Intel Atom processor, E3845 Quad-Core processor and Intel HD graphics (Gen 7-LP) 4EU. […]

inavateonthenet.net
Wed, Apr 10, 2019 at 7:58 PM

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Kym Frank explains Geopath’s new OOH audience measurement system (Podcast 27:24, by Billboard Insider)

One of my members told me that they still have this old Arbitron study that they bought decades ago that they reference about where cars were coming from that were passing each of their pieces of inventory. But now because we have the mobile data we know what neighborhood audiences are originating from so you can get a unique origin study for every piece of inventory you own. […]

billboardinsider.com
Wed, Apr 10, 2019 at 7:32 PM

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16:9: LED Tower That Does Times Square NYE Ball Drop Getting Facelift

Times Square in New York is getting yet another LED digital signage display upgrade, with the out-of-home advertising firms, New Tradition, signing a master lease agreement on One Times Square – the site of the iconic New Year’s Eve ball drop. […]

sixteen-nine.net
Wed, Apr 10, 2019 at 8:56 AM

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