Clear Channel Outdoor explains how its new technology helps deliver measurable DOOH and mobile campaigns (360 Advertising Week)
We can now deliver a message on a 48-foot OOH canvas and follow-up with a similar message on a mobile device, delivering engagement, response and conversion rates that go way beyond industry benchmarks. It’s an innovative approach that, for the first time, is completely measurable, using the same data and approach used across the digital and mobile media ecosystem. […]
Mon, Oct 1, 2018 at 7:13 AM