Jetstar, an airline operating in Melbourne, Australia, tested out dynamic content with a Christmastime DOOH campaign managed by JCDecaux, an outdoor advertiser. […]
Billboard lease income could be considered when estimating the taxable value of land. This is a big issue for operators because landlords will be more reluctant to allow billboards on their property if a billboard results in a huge increase in property taxes. Insider talked with OAAA Vice President – Government Affairs Kerry Yoakum about the Pennsylvania ruling. […]
Michael Bryant, CCLA executive director and general counsel, said that Waterfront Toronto and the three levels of government had "sold out" citizens’ constitutional rights to freedom from surveillance “to the global surveillance mammoth of behavioural data collection, Google”. He said: “The Google-Waterfront Toronto deal is invalid and needs to be reset. […]
BROOKINGS, S.D. – Apr. 18, 2019 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, announced today the release of its small format digital billboard line. […]
STOCKHOLM, April 18, 2019 — FocusNeo, Scandinavia’s leading provider of custom signage and visual communication, has reached an acquisition agreement with Maas+Roos Group, global manufacturer of branding and signage solutions. Through the acquisition, Maas+Roos now holds a minority share in FocusNeo with an option to increase its holding in the future. […]
“One of the biggest trends coming into DOOH is metrics. While it's still in early days in terms of widespread application, sensor tech, in particular, enables measurement of campaign viewers - how many passersby and when, and in the case of facial recognition, gender, eye tracking, integration with mobile app campaigns, etc. This allows for clearer ROI than before. […]
The company started out in 1999 when it conceived and subsequently obtained approval to build a landmark, 68-m (223-ft) tall, advertising tower in downtown Toronto. The Atrium on Bay Media Tower became the first media structure in, and the catalyst which initiated, the city’s Yonge-Dundas Square, a bustling entertainment, dining, and public gathering spot. […]
The Competition & Markets Authority has given the go-ahead for Global's takeover of out-of-home media owner Exterion Media, after launching an investigation examining if the deal was anti-competitive. Having now concluded its inquiry, the organisation has approved the deal. This will enable Global – a group with roots in radio – to roll out its Outoor division. […]
A bid to put a moratorium on new highway billboards, in part because of anger over anti-trucker ads sponsored by trial lawyers, was killed Tuesday in the House Transportation Committee. The vote to shelve the measure passed 14-3 amid heavy opposition from Lamar Advertising Co., an international firm based in Baton Rouge with an annual payroll of $35 million. […]
My sentiment is that digital signage and out-of-home related M&A and investment activity will accelerate from this point forward. […]
Clever digital Out of Home ads at London Stansted Airport are enabling commuters to make quick-fire judgements on the quickest route into Central London. […]
The global beauty company COTY is using free-standing blended reality kiosks to help demo and sell a line of nail polish products, and has seen 24% sales bumps at locations where they are plugged in. There are more than 400 units – marketing nail polish from the COTY brand OPI – in third-party stores around the world. […]
The companies who do the infrastructure that gets screens in place and make video walls look amazing are a huge part of the digital signage ecosystem, but don’t get all that much attention. One of the biggest – if not THE biggest – is Chicago-based Peerless-AV, which has been a major part of digital signage for many, many years. […]
The House Transportation Committee killed a bill Tuesday that would have prevented Louisiana from constructing any new billboards, capping the total at the current 7,000. The bill would have doubled the distance allowed between two billboards and prevented companies from purchasing ads more than 30 miles away from their physical locations, amended up to make the legislation more palatable. […]
The study, conducted by independent road safety research institute, the Australian Road Research Board (ARRB), measured driver behaviour in the presence of two digital billboards in real-world environments. Drivers were unaware of the study that captured video data of vehicle movement around two complex intersections in Queensland. […]