Forbes: HYGH aims to bring blockchain, artificial intelligence and cryptocurrency to DOOH advertising
“One of the biggest trends coming into DOOH is metrics. While it's still in early days in terms of widespread application, sensor tech, in particular, enables measurement of campaign viewers - how many passersby and when, and in the case of facial recognition, gender, eye tracking, integration with mobile app campaigns, etc. This allows for clearer ROI than before. […]
Thu, Apr 18, 2019 at 1:14 AM