Editors’ Picks

PODCAST: Digital Signage Stories – DSE APEX Installation of the Year Won with Customized Digital Signage Solutions (DSConnection)

Digital Signage Stories, the official podcast of Digital Signage Expo and its editorial partner site DigitalSignageConnection.com, highlights successful digital signage projects and installations deployed around the world in a variety of different vertical markets. […]

digitalsignageconnection.com
Thu, Apr 25, 2019 at 12:10 AM

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AdWeek: What McDonald’s Acquisition of Dynamic Yield Means for DOOH Advertising

Last month, McDonald’s announced its largest acquisition in 20 years. Yet the $300 million purchase of Dynamic Yield was notable for another reason: It legitimizes outdoor as a two-way medium for ad messages and delivers personalization at scale. […]

adweek.com
Wed, Apr 24, 2019 at 4:09 PM

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Successful DOOH campaigns that were integrated with social media (MediaVillage)

These companies don't simply use OOH to create brand awareness, they use it as an anchor for their online and offline marketing strategy and leverage social media to amplify images from their OOH campaign to further connect with their audiences. […]

mediavillage.com
Wed, Apr 24, 2019 at 4:08 PM

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Barriers to automation of OOH ad buying (Billboard Insider)

Jonathan Gudai is the Founder and CEO of Adomni, the online platform which automates digital billboard ad buying. […]

billboardinsider.com
Wed, Apr 24, 2019 at 4:07 PM

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Are citizens prepared for smart cities collecting their data? (Data Economy)

In a post-GDPR world, citizens are increasingly aware of the vast amount of data being collected throughout their day-to-day activities. Once an understanding is established that these smart initiatives save time, money, and provide peace of mind, citizens will be more open to working with their government bodies to future-proof their communities. Getting smart about cities. […]

dataconomy.com
Wed, Apr 24, 2019 at 3:55 PM

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Zeta Display to deploy digital signage at Ekornes furniture stores around the world (Yahoo Finance)

The agreement refers to shop-in-shop solutions for Ekornes global retail network of approximately 3,500 outlets in 43 countries. As a first step, the rollout is planned to approximately 450 outlets under 2019, with the ambition to keep an increasing rate in the coming years. ZetaDisplay estimates a sales value of MSEK 15 for the 2019 rollout. […]

finance.yahoo.com
Wed, Apr 24, 2019 at 3:50 PM

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Digital Signage Case Study: Endless Aisle Solutions Enhance Experience at Retail Concept Store (DSConnection)

An integrated digital merchandising network was launched in the Langley Toys R Us (TRU) concept store, including self-serve kiosks, a large feature wall and digital end-cap displays for shoppers and store associates to utilize, making it easier to locate, research and purchase products. […]

digitalsignageconnection.com
Wed, Apr 24, 2019 at 11:55 AM

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Laqshya Media Group selects Edge1 OOH platform to run its network (Virtual Strategy)

Laqshya, one of India’s largest out-of-home advertising companies, has selected Edge1’s software to automate all media workflows including sales, operations, finance, landlord and client interface. Laqshya’s network of more than 1,000 advertising touch-points, will be managed by Edge1 Platform. […]

virtual-strategy.com
Wed, Apr 24, 2019 at 12:20 AM

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Pikasso and Trueform Digital to deploy digital signage at shopping centres in Africa and Asia (Retail Design World)

Out of home advertising group Pikasso – which operates in the Levant and North and West Africa – is responsible for more than 13,000 display sites in 367 cities, across eight countries. It has contracted UK company Trueform Digital to supply and support a range of bespoke displays for centres in the regions. […]

retaildesignworld.com
Wed, Apr 24, 2019 at 12:17 AM

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OOH ads featuring junk food and alcohol scrapped by Queensland government (Mumbrella)

Queensland’s state government has announced it will ban junk food and alcohol ads at government-owned outdoor sites in an effort to combat childhood obesity. The restrictions for out-of-home ads featuring high fat, salt and sugar products, or alcohol, will be rolled out in consultation with the advertising industry, according to health minister Steven Miles. […]

mumbrella.com.au
Wed, Apr 24, 2019 at 12:14 AM

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OOH ad agency Rapport introduces smog-eating billboards (Campaign)

The shop will work with clients to apply a smog-eating coating to OOH products that will clean the air by converting harmful greenhouse gasses into harmless nitrates. To create the technology, Rapport teamed up with digital printer Circle Graphics to produce the billboards. […]

campaignlive.com
Wed, Apr 24, 2019 at 12:11 AM

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AdWeek: Broadsign’s latest acquisition is aimed at streamlining OOH ad buying

This merger is only the latest rumble in an OOH market that's flush with ad spend. Ad-tech company Broadsign announced the acquisition of cloud-based platform Ayuda today. […]

adweek.com
Tue, Apr 23, 2019 at 7:52 PM

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CBC News: Cameras that guess your age and sex are coming to store shelves

Serving ads based on how you look. At the National Retail Federation trade show in New York earlier this year, a smart shelf on display by Mood Media tried to detect "happiness" or "fear" as people stood in front it — information a store could use to gauge reaction to a product on the shelf or an ad on a screen. […]

cbc.ca
Tue, Apr 23, 2019 at 7:48 PM

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The Irish Times: Supersized DOOH ad screens of the future may break smartphones’ hold on our attention

Our face-down culture won’t last forever – not if advertisers can help it. How do out-of-home advertisers lure our eyes to their posters, panels and billboards? In the age of mobile addiction, the answer is with difficulty. […]

irishtimes.com
Tue, Apr 23, 2019 at 7:38 PM

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Kantar: Marijuana Ad Spend Up 23% in the US: 84% is OOH (OOHToday)

In cities/states where marijuana is legalized, marijuana advertising is increasing and driving spend on local media, according to data from Kantar which looked at ad spend from 2017 through 2018. In fact, spend on marijuana advertising is up 150% in Denver, 100% in Las Vegas and 600% in Los Angeles. Phoenix also saw a jump in spend from $0 in 2017 to $100,000 in 2018. […]

oohtoday.com
Tue, Apr 23, 2019 at 4:26 PM

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