Editors’ Picks

16:9: LED Board in Flames In Times Square A Mitsubishi, But Not Clear Display Was Fire Origin

That media display board that was on fire on the weekend was indeed a Mitsubishi LED display, but I’ve not yet found anything online explaining what happened. A creative friend who has generated content for that set of screens in Times Square suggested the fire may have been in the lighting columns that flank both sides of the screen. […]

sixteen-nine.net
Mon, May 20, 2019 at 11:52 AM

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Sony Crystal LED Displays Feature Ultra-Fine Elements, Modular Nature and Ultra-Realistic Visuals (DSConnection)

PARAMUS, NJ — May 20, 2019 — Sony Electronics Inc. today announced that its Crystal LED display system has been recognized by the Society for Information Display (SID) as one of the organization’s 2019 Display Industry Award (DIA) winners for “Display of the Year. […]

digitalsignageconnection.com
Mon, May 20, 2019 at 11:45 AM

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16:9: Fitness App Tona’s Leaderboard Digital Signage Gamifies Gyms

Here’s a nice example of that whole omnichannel thing actually being put to use – an all-encompassing fitness app called Tona for individuals and gyms that spans everything smartphone screens to leaderboards everyone sees. […]

sixteen-nine.net
Mon, May 20, 2019 at 10:36 AM

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16:9: Some Digital Signage Audiences Are Genuinely Engaged, But Here’s How To Deal With Flirters And Zombies

Guest Post: Mike Kilian, Mvix Many companies are drawn towards using digital signage because it is an effective “mass communication medium” which allows dynamic and frequent content updates. Even though delivering dynamic, targeted content is the hallmark of the digital signage platform, effective communication requires a deep understanding of the audiences and their preferences. […]

sixteen-nine.net
Mon, May 20, 2019 at 10:07 AM

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Neustar and JCDecaux North America Bring Mobile Location Intelligence to Digital and Analog Out-of-Home Advertisers (DSConnection)

STERLING, Va.–Neustar®, Inc., a trusted, neutral provider of real-time information services and the leader in trusted customer identity and marketing analytics solutions for Fortune 500 brands, and JCDecaux North America, Inc., the number one outdoor advertising company worldwide, today announced a partnership to bring advanced mobile location intelligence to modern digital and analog Out-of-Home advertisers. […]

digitalsignageconnection.com
Mon, May 20, 2019 at 9:56 AM

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Who and how will maintain and support your digital signage network after deployment? (DSConnection)

What does monitoring/maintenance look like from your end after integration? This week’s question is answered by members of the DSE Advisory Board PRO AV COUNCIL “After all of the technology is deployed in the rooms or across an organization, it must be reliable to enable the desired user experience. […]

digitalsignageconnection.com
Mon, May 20, 2019 at 9:51 AM

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16:9: Big DOOH LED Display Board Catches Fire In Times Square

A big LED display on the Reuters building in Times Square in New York, one of a few displays on the building, caught fire on Saturday afternoon. One side of the display burned, raining debris as it kept on playing ads. Billboard fire in Times Square this afternoon. […]

sixteen-nine.net
Sun, May 19, 2019 at 6:04 PM

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Andy Sriubas: Transparency is the Currency of Trust in Advertising, and How OOH Can Lead the Way

Industry pros have been working with the Media Rating Council to publish standards, definitions and protocols for OOH which are meant to be released within 2019. The MRC’s work is a necessary first-step to keep OOH publishers and buyers aligned while promoting a freely traded and innovative marketplace for our media. […]

medium.com
Sun, May 19, 2019 at 4:29 PM

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oOh!media’s Brendon Cook says data and machine learning will transform out of home (AdNews)

Brendon Cook, the CEO of oOh!media, has outlined his out of home advertising group's strategy, pointing to technology, including machine learning, to transform the way media is transacted. He told shareholders at the AGM in Sydney he expects revenue growth will flow through to earnings more strongly in future years. […]

adnews.com.au
Fri, May 17, 2019 at 6:49 PM

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Ubimo Location Intelligence Allows Kinetic to Connect the Digital and Physical Worlds for Out-of-Home (OOH) Advertisers (Martech Series)

Ubimo Bolsters Kinetic’s Ability to Elevate Out-of-Home Media into the Omni-Channel Planning Process with Digital and Behavioral Data to Drive and Verify Impact. […]

martechseries.com
Fri, May 17, 2019 at 6:47 PM

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Lamar’s approach to programmatic DOOH buying (Billboard Insider)

Lamar Advertising’s Director of Digital Growth Ian Dallimore talks about what needs to happen for programmatic buying to increase, how an out of home company can effectively use social media and a not-to-be-missed session at next week’s OAAA 2019 show. Lamar CEO Sean Reilly thinks programmatic can contribute $8-10 million to revenues this year. […]

billboardinsider.com
Fri, May 17, 2019 at 6:47 PM

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Largest in-mall video network operator Lightbox adds 4500 ad screens in 300+ malls to Adomni’s DOOH ad marketplace (Yahoo Finance)

Adomni is an open online platform to plan and buy digital out-of-home advertising. Lightbox OOH Video Network (formerly called Adspace) is a leading digital out-of-home video network with a reach of 80 million monthly unique consumers, delivering 650 million monthly impressions, and spanning 300+ shopping malls in the U.S. […]

finance.yahoo.com
Fri, May 17, 2019 at 6:44 PM

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MJ Flood Technology and Promogroup Ireland launch a digital out-of-home (DOOH) network of 146 screens in 124 Applegreen service stations (AdWorld)

Each high-bright 55-inch portrait screen will be larger than any other screens that are currently in use in forecourts and convenience store locations. The outdoor units are 2000 cd/m2 bright and are high definition and allow for dynamic and programmatic content delivery. […]

adworld.ie
Fri, May 17, 2019 at 6:41 PM

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Opposition grows to Firefly’s digital billboards on top of rideshare vehicles in Los Angeles (SYVNews)

A tech startup called Firefly has rolled out yet another shiny object: flashing digital signs affixed to the roofs of private vehicles being used for Uber and Lyft ride-hailing services. The sign boxes are roughly the size of a rooftop cargo carrier and display a stream of advertisements powered by the car's battery. […]

syvnews.com
Fri, May 17, 2019 at 6:30 PM

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Recent OOH personnel moves (OOHToday)

Mary (Ilijic) Perrella, MBA, HIRED, Leading DOOH Media Sales at Vengo Labs, NYC. Previous: Barco, Biz Dev Mgr, NYC, 1+ yrs; Boingo Wireless, Direcotr Digital Sales, NYC 1+ yr; Clear Channel Airports, National Acct Mgr, NYC 6 yrs. […]

oohtoday.com
Fri, May 17, 2019 at 5:48 PM

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