Within the first week, this ground-breaking AR + OOH execution generated over 15,000 views and shares across multiple social platforms and garnered coverage from numerous media outlets, including MediaPost and Marketing Dive. […]
First off, we’re seeing some large advertisers…shift their spend into out of home…Second, we’re in the middle of a bunch of major tech product and company announcements from companies that prefer out of home…Third, we’re seeing traction on initiatives…things like our direct client outreach, our Radar initiative, our programmatic work. […]
OOH may seem old school to the untrained, but it is chipping away at traditional media's market share and experiencing record growth as it becomes a preferred media format for tech brands. Startups Hims, designed to combat men's hair loss, and Audible, Amazon's audiobook streaming service, both got their start in mass media with OOH. […]
This is an effective video from Cineplex Digital Media that shows how using video and mobile analytics, as well as machine learning tech, helped increase foot traffic into the outlets of a couple of beauty brands operating at Toronto’s big, busy and ritzy Yorkdale mall. […]
LG is a bit cheekily re-announcing and re-marketing the vast videowall installation at Orlando’s airport that uses some 700 of its smart display screens. It pushed out a press release this morning encouraging AV pros coming in to Orlando International Airport next week for InfoComm 2019 to have a look. […]
I’m kinda breaking my own podcast rule here by interviewing someone for a second time, but Burr Smith has been a busy guy lately – buying companies and fighting patent trolls. I spoke with the CEO and owner of BroadSign a couple of years ago, but it was more than time for an update chat given recent events. […]
NEW YORK, June 5, 2019 — OUTFRONT Media Inc. […]
This season, Sure Men, the UK’s number one men’s deodorant, joined forces with Kinetic Worldwide and DOOH.com to create a dynamic and responsive DOOH campaign focusing on key fixtures for the brand’s football partner clubs; Chelsea, Manchester City and Everton. […]
Excluding political spending, digital ad growth is expected to decelerate, increasing 15% in 2020, compared with 17% in 2019 and 21% in 2018, because of the sheer size that spending with the major digital ad platforms has already achieved, said Mr. Wieser. “Only so much money can go into digital in the first place, and the overall ad economy is only so large,” said Mr. […]
Clear Channel International – the international business division of Clear Channel Outdoor Holdings Inc. (NYSE: COO) – today announces a new contract win in the Belgian capital city of Brussels, following the global outdoor advertising leader recently announcing a significant tender win in the City of Paris, France. […]
Like Airbnb, you can see a map of the location of your chosen screen and photos of it; literally just drag and drop your creative into the app or use their templates to create an ad in there. Perhaps most importantly, you can see the pricing: how much each impression costs, what your cost-per-thousand is and how many impressions your budget will get you. […]
Based in Guatemala, Panavision is the dominant advertising and marketing sign provider across Central America, servicing oil companies, retail stores, supermarkets and QSR like McDonald's, Pollo Campero and Panda Express. […]
At the opening of the newest flagship in NY, the brand's president discussed 'Experience of the Future' plans. The fast-food chain’s digitized palace seating 173 people, is also the physical manifestation of how the Golden Arches sees its future. Over the last several years, the Illinois-based company has invested in both a cosmetic and structural face lift, revamping its 14,000 U.S. […]
One of the oldest and continuing gripes among naysayers is that programmatic automates the easy parts – how the media itself is bought and sold – thereby exaggerating their own impact, plus the overall importance of efficiency versus effectiveness in general. […]
The Toronto chapter of theSociety for Experiential Graphic Design (SEGD) is running a micro-conference in that city on June 27th – talking about digital applications in physical spaces. […]