AdWeek: McDonald’s Is Investing in Apps, Kiosk Ordering and Data Insights
At the opening of the newest flagship in NY, the brand's president discussed 'Experience of the Future' plans. The fast-food chain’s digitized palace seating 173 people, is also the physical manifestation of how the Golden Arches sees its future. Over the last several years, the Illinois-based company has invested in both a cosmetic and structural face lift, revamping its 14,000 U.S. […]
Tue, Jun 4, 2019 at 6:49 PM