WSJ: Political Ad Spending Will Approach $10 Billion in 2020, New Forecast Predicts
Excluding political spending, digital ad growth is expected to decelerate, increasing 15% in 2020, compared with 17% in 2019 and 21% in 2018, because of the sheer size that spending with the major digital ad platforms has already achieved, said Mr. Wieser. “Only so much money can go into digital in the first place, and the overall ad economy is only so large,” said Mr. […]
Wed, Jun 5, 2019 at 1:00 AM