Editors’ Picks

Cadbury uses dynamic digital out-of-home advertising to help the nation choose its favourite new Dairy Milk flavour (Campaign)

The process kicked off a year ago when Cadbury launched a microsite and digital campaign calling on choccie fans to create their own combination of ingredients. Cadbury then chose three finalists, whose creations – Choca-latte, Simply the Zest and Raspberry Shortcake – went on sale in May. […]

campaignlive.co.uk
Tue, Jul 9, 2019 at 7:28 PM

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Lamar Advertising and iGotcha Media to Provide Touch-Screen Kiosks for Metro Vancouver’s Regional Transportation Authority TransLink (PRWeb)

TransLink, Metro Vancouver’s regional transportation authority, manages the SkyTrain, Coast Mountain Bus, West Coast Express, SeaBus, Park and Ride locations and bus loops. […]

prweb.com
Tue, Jul 9, 2019 at 7:25 PM

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16:9: New Content Partnership Puts Tenant Notices On High-Rise Elevator Screens

Digital signage has been in elevators has been around longer than the term “digital signage” – but there’s still room for new things to happen in what is now, weirdly, an old medium. […]

sixteen-nine.net
Tue, Jul 9, 2019 at 9:35 AM

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What does it take to migrate your digital signage network from an on-premise solution to a cloud-based solution? (DSConnection)

What are the challenges with migrating from an on-premise solution to a cloud-based solution? This week’s question is answered by members of the DSE Advisory Board OUT-OF-HOME NETWORK COUNCIL “At Lamar Advertising, we use a SCALA-based platform, which Lamar’s internal IT team built out further to create our own player solution. […]

digitalsignageconnection.com
Mon, Jul 8, 2019 at 8:02 PM

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How to avoid getting in trouble with your cannabis billboard ads (AW360)

Total spending on cannabis advertising will soar from $825 million this year to $3 billion by 2025, and out of home is expected to capture 10 percent of that. Advertising something that’s still illegal at the federal level calls for careful rule following, so keep these dos and don’ts in mind as you decide your goals and come up with your vision. […]

advertisingweek360.com
Mon, Jul 8, 2019 at 7:33 PM

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How Outfront, Lamar and Clear Channel stocks performed in Q2 and in the past 5 years (Billboard Insider)

Outfront grew nearly twice as fast as the S&P 500 during the second quarter of 2019 due to strong revenue growth. Outfront stock (purple) was up 8%, Lamar (green) was flat, Clear Channel Outdoor (blue) was down 12% which the S&P 500 (black) grew 3% during the second quarter. The past five years tells a different story. […]

billboardinsider.com
Mon, Jul 8, 2019 at 7:25 PM

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MediaWeek: JCDecaux to develop and manage digital signage at Westfield living centres in Australia and New Zealand.

Under the agreement, JCDecaux will secure planning approvals, and manage the development and maintenance of the signage. […]

mediaweek.com.au
Mon, Jul 8, 2019 at 7:22 PM

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Samsung OMN and OMN-D digital signs for quick service restaurants (Commercial Integrator)

Some of the specific applications for digital signage Samsung notes that QSRs are looking to implement include: kitchen displays; digital menu boards; drive through; crew board; self-ordering kiosks; window signage. […]

commercialintegrator.com
Mon, Jul 8, 2019 at 12:10 AM

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Pizzeria digital signage: Great content makes the pies fly (Pizza Marketplace)

Content is the fuel that powers your digital signage investment and the following ideas are designed to help the pizzeria operator use the two combined to maximum revenue-driving advantage. Marketing: A tag team effort Naturally, the most compelling use of the digital signage/content partnership is marketing. […]

pizzamarketplace.com
Mon, Jul 8, 2019 at 12:10 AM

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Sydney Morning Herald: Advertising giant JCDecaux sets sights on Australian content

Global advertising giant JCDecaux is looking to move into editorial content in Australia in the near-future to grow engagement with its billboards and digital panels online. The out-of-home advertising firm, owned by the billionaire French Decaux family, bought Australian billboard company APN Outdoor for $1.2 billion in 2018 with the businesses merged together in the first half of this year. […]

smh.com.au
Sun, Jul 7, 2019 at 11:22 PM

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Lamar CEO Sean Reilly: Landmark is a competitor (Billboard Insider)

Landmark infrastructure has accumulated a portfolio of 700 billboard leases and wants to keep growing. What does this mean for out of home? Sean Reilly: Our relationship with Landmark is complicated…My job as CEO of Lamer is to accretively deploy capital on behalf of our shareholders. […]

billboardinsider.com
Sun, Jul 7, 2019 at 11:20 PM

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Australian OOH advertising continues to climb, report shows a 5.2% increase on revenue (Mumbrella)

After a 5.9% jump in Q1, the Outdoor Media Association (OMA) is reporting another climb in net media revenue year-on-year for the out-of-home (OOH) industry in Q2. According to figures released by OMA, the industry posted $237.3m for Q2 2019, up from $225.6m for the same quarter in 2018. […]

mumbrella.com.au
Sun, Jul 7, 2019 at 11:17 PM

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Sony Pictures launches programmatic digital out-of-home campaign for Spider-Man release in India (Exchange4Media)

The campaign serves dynamic creatives in real-time on outdoor billboards, triggered by weather events, to make it contextually relevant to the viewers. In-order to familiarize the audiences with the villains (the Elementals), the campaign leverages the real time weather conditions to the show Spider-Man fighting them, on an outdoor hoarding. […]

exchange4media.com
Sun, Jul 7, 2019 at 11:04 PM

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Why adopting SD-WAN can save you big bucks ( Digital Signage Today )

Everyone acknowledges that SD-WAN(software-defined networking in a wide-area-network) can save money. More than half of IT leaders expect a 25-50% return on investment (ROI) from SD-WAN, but most people only talk about the savings gained from moving from moving MPLS circuits to IP or broadband circuits. […]

digitalsignagetoday.com
Sun, Jul 7, 2019 at 6:02 PM

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Examples of good OOH and DOOH creative from last week (OOHToday)

Skydragon, Pattison, Outfront, Clear Channel, Adams and more... […]

oohtoday.com
Sun, Jul 7, 2019 at 5:55 PM

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