Editors’ Picks

What rapid prototyping tools do you use to quickly communicate design during early digital signage project phases? (DSConnection)

What rapid prototyping tools or methods do you use to quickly communicate design during early project phases? This week’s question is answered by members of the DSE Advisory Board CONTENT COUNCIL “We still sketch first. It’s cheap and efficient, but once we move to storyboard or mood board, we share with clients via ProofHQ. […]

digitalsignageconnection.com
Mon, Aug 12, 2019 at 4:41 PM

Permalink

Firefly explains how it targets and measures DOOH campaigns running on its taxi top screens (Marketing Land)

Firefly Chief Analytics Officer (and former Googler) Taylan Yildiz. Firefly’s screens are measurable and the company’s targeting and attribution are highly precise and reliable. In addition, neither traditional OOH nor digital (but stationary) OOH screens can match the dynamic geo-targeting capabilities of the moving digital screen. […]

marketingland.com
Mon, Aug 12, 2019 at 2:25 PM

Permalink

Digital Signage is Key Driver to Pro AV Growth, According to Technavio (AVNetwork)

The global pro AV market is expected to post a CAGR of close to 11 percent during the period 2018-2022, according to the latest market research report by Technavio. A key factor driving the growth of the global pro AV market size is the increased use of digital signage, according to the firm. […]

avnetwork.com
Mon, Aug 12, 2019 at 10:57 AM

Permalink

16:9: Giant Wraparound LED Upgrades Messaging At Sydney’s Convention Center

This is well done – a wrap-around LED display board that addresses multiple needs at a convention center in Sydney, Australia. The new LED display at the International Convention Centre Sydney is 47.5 sq. meters – 19m wide by 2.5m tall, and sitting above some existing print signage. […]

sixteen-nine.net
Mon, Aug 12, 2019 at 8:58 AM

Permalink

Examples of good OOH and DOOH creative from last week (OOHToday)

Firefly Taxi Tops Network Havas Media with Whisk Agency —NYC. Bumble illustrates how digital brands are powering an OOH renaissance with nearly 500 ads. Outfront Media NYC. […]

oohtoday.com
Mon, Aug 12, 2019 at 12:10 AM

Permalink

Glossy: DTC swimwear brand Andie Swim achieves success with OOH ads that were tested on social media first

From there came the next big push into outdoor advertising, focused in New York and Chicago. The ads span billboards, subways and bus stops across those cities. “Outdoor is helping DTC brands like Andie connect in the ‘real world,’” said Sruti Dhulipala, senior strategist at global creative studio Stink Studios. […]

glossy.co
Sun, Aug 11, 2019 at 7:17 PM

Permalink

Digiday: Advertisers are now buying ads on gas station screens as an extension of their broadcast buys

Advertisers including PepsiCo and Quicken Loans, and agencies such as Spark Foundry see GSTV’s gas station screens less as a billboard and more as another TV screen. […]

digiday.com
Sun, Aug 11, 2019 at 7:14 PM

Permalink

Brands eye weather-sensitive outdoor ads to beat unpredictable weather (Marketing Week)

Developments in technology mean brands can take advantage of outdoor advertising to create campaigns that adapt to real-time information. Cider brands, which still rely on favourable summer weather often find their advertising at odds with the realities of the weather. […]

marketingweek.com
Sun, Aug 11, 2019 at 7:04 PM

Permalink

Nasdaq: Clear Channel Outdoor steps out on its own with new junk bond

Outdoor advertising company CCOH approached investors with a US$1.26bn secured eight-year non-call three bond, which, along with a US$2bn term loan and cash on hand, will redeem just over US$3bn of unsecured debt maturing in 2020 and 2022 with coupons of 6.5% and 8.75%, according to investors. […]

nasdaq.com
Sun, Aug 11, 2019 at 6:52 PM

Permalink

San Jose Turns to Digital Billboards (Market Scale)

“We are in the heart of Silicon Valley, you would expect us to have the most up-to-date billboards,” San Jose Councilmember Raul Peralez told Fox 2 KTVU. San Jose, Calif. wasn’t happy with the state of the billboards around the city. […]

marketscale.com
Sun, Aug 11, 2019 at 6:39 PM

Permalink

Infiniti’s DOOH campaign in Russia targeted drivers of specific car brands ( Digital Signage Today )

Cameras above digital outdoor displays would identify the particular car brand a user was driving and then show different advertisements. "We showed different creatives for each car brand within a given target audience," a Youtube video on the campaign said. The content itself would feature videos of a particular Infiniti car as well as videos of luxurious locations. […]

digitalsignagetoday.com
Sun, Aug 11, 2019 at 6:34 PM

Permalink

Despite attempts to introduce standards, the needless complexity in OOH is still growing (OOHToday)

The Out of Home industry suffers from needless complexity and some of the blame lies in the lack of standardization. Worse still, the problem is growing. Let’s use media types as an example. […]

oohtoday.com
Sun, Aug 11, 2019 at 6:18 PM

Permalink

Recent OOH personnel moves (OOHToday)

37 latest moves. Pamela Rozell, PROMOTED to Vice President, Airport Properties & Business Development at JCDecaux. […]

oohtoday.com
Sun, Aug 11, 2019 at 5:58 PM

Permalink

Outfront plans to grow its MTA DOOH network to 50 000 screens (Billboard Insider)

At this time last year we only had a handful of signs on the MTA and now we’ve got over 3,000…We’re building out 50,000 screens…we would like to be able to serve ads based on who’s there at the time…we might have a fixed price at the morning rush hour…and rtb (insider’s note: real time bidding) at midday. On the difficulty of installing new digital billboards. […]

billboardinsider.com
Sun, Aug 11, 2019 at 5:54 PM

Permalink

The fine print in the out-of-home brokerage agreements (Billboard Insider)

Term. A typical term is 3-12 months. Insider leans towards 3-6 month agreements. […]

billboardinsider.com
Sun, Aug 11, 2019 at 5:44 PM

Permalink