Outfront plans to grow its MTA DOOH network to 50 000 screens (Billboard Insider)
At this time last year we only had a handful of signs on the MTA and now we’ve got over 3,000…We’re building out 50,000 screens…we would like to be able to serve ads based on who’s there at the time…we might have a fixed price at the morning rush hour…and rtb (insider’s note: real time bidding) at midday. On the difficulty of installing new digital billboards. […]
Sun, Aug 11, 2019 at 5:54 PM