Infiniti’s DOOH campaign in Russia targeted drivers of specific car brands ( Digital Signage Today )
Cameras above digital outdoor displays would identify the particular car brand a user was driving and then show different advertisements. "We showed different creatives for each car brand within a given target audience," a Youtube video on the campaign said. The content itself would feature videos of a particular Infiniti car as well as videos of luxurious locations. […]
Sun, Aug 11, 2019 at 6:34 PM