Firefly explains how it targets and measures DOOH campaigns running on its taxi top screens (Marketing Land)
Firefly Chief Analytics Officer (and former Googler) Taylan Yildiz. Firefly’s screens are measurable and the company’s targeting and attribution are highly precise and reliable. In addition, neither traditional OOH nor digital (but stationary) OOH screens can match the dynamic geo-targeting capabilities of the moving digital screen. […]
Mon, Aug 12, 2019 at 2:25 PM