Editors’ Picks

Daktronics displays at Super Bowl include the world’s largest video scoreboard (Billboard Insider)

The league's newest venue features 16 LED displays totaling 83,500 square feet installed by Daktronics, including the world’s largest video scoreboard, the Halo Display. The Halo, measuring 58 feet high by 1,075 feet round, is large enough for a helicopter to fly through and the length of three football fields when rolled out. […]

billboardinsider.com
Wed, Jan 30, 2019 at 6:04 PM

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Key findings on OOH ad market from new Magna/Rapport report (Twitter images)

The US has the world's largest OOH ad market: $7.4 billion in 2018. Top three operators control under 57% of total US OOH ad sales. […]

pbs.twimg.com
Wed, Jan 30, 2019 at 5:17 PM

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US OOH ad spend projections 2018-2023 (Infographic from Magna/Rapport report)

Infographic from Magna Rapport report. […]

pbs.twimg.com
Wed, Jan 30, 2019 at 5:13 PM

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OOH ads outperform other traditional formats, new report finds (Marketing-Interactive)

The Magna/Rapport report reveals the state and trends of OOH in 70 countries, including total OOH spend, by segment, and digital vs static. This has been complemented by in-depth analyses and insights for the top 20 markets. […]

marketing-interactive.com
Wed, Jan 30, 2019 at 5:04 PM

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Year of the Woman: In Congress, In Hollywood and In OOH (Media Village)

"Femvertising" is advertising that challenges gender inequality, promotes female empowerment and celebrates strong women in all aspects (SheKnows, 2014). […]

mediavillage.com
Wed, Jan 30, 2019 at 5:02 PM

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16:9: BrightSign Launches Cloud Management Platform That Helps (And Maybe Competes With) CMS Software Options

Silicon Valley-based BrightSign continues to evolve its go-to-market position – having pretty quickly transitioned from a company known for reliable but proprietary little purple media player boxes and software, to a very open platform that’s doing partnerships all over the place lately. […]

sixteen-nine.net
Wed, Jan 30, 2019 at 9:00 AM

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The State of Digital Signage Market in 2019 (Commercial Integrator)

While retail and advertising applications still dominate, information-based applications for digital signage are growing at an increasingly rapid rate. The digital signage market size is predicted to grow from where it was in 2017, at $21 billion USD, to $32 billion USD in 2023 (an estimated CAGR of just under 8 percent). […]

commercialintegrator.com
Tue, Jan 29, 2019 at 7:32 PM

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16:9: New Digital Signage Organization For Europe Announces Ties With AVIXA

People who pay attention to this sort of thing – who it could be argued have too much time on their hands – had a sense that when the Digital Signage Organisation (DSO) was announced recently to support the industry in Europe, some sort of ties would be developed with AVIXA, the international pro AV organization that represents the industry and owns both InfoComm and Integrated Systems Europe. […]

sixteen-nine.net
Tue, Jan 29, 2019 at 7:31 PM

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Forbes: Another ad tech startup promises to ‘democratize’ DOOH advertising

Think AirBnB, but for outdoor screens and billboards. The platform turns any digital display with an internet connection into instantly bookable advertising space, allowing any advertiser around the world to book it via HYGH’s intuitive interface. […]

forbes.com
Tue, Jan 29, 2019 at 7:20 PM

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Can TfL afford to turn down advertisers? (Railway-Technology)

According to Outsmart, a trade body which represents outdoor advertising firms, TfL could be set to lose out on a revenue stream of around £27m a year; City Hall, meanwhile has the figure much lower at £13m. “The historical relationship between the advertising industry and TfL has always been a strong one. […]

railway-technology.com
Tue, Jan 29, 2019 at 7:10 PM

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Digital signage case study: Renovated Piccadilly Lights digital billboard (DSConnection)

There were several challenges at Piccadilly Lights with the two largest challenges being the close proximity of the audience to the display and the logistical challenges of installing a 783 square-meter (8,433 square feet) display in one of the busiest intersections with close viewing distances and steep viewing angles. […]

digitalsignageconnection.com
Tue, Jan 29, 2019 at 7:02 PM

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MediaPost: Octopus Takes Interactive Ads Into Lyft, Uber

Play Octopus on Tuesday announced that it has made its Octopus platform for interactive screens available to ride-share drivers and advertisers. The content entertains passengers with games such as trivia with cash prizes, and then delivers location-based video ads to an engaged and captive audience. […]

mediapost.com
Tue, Jan 29, 2019 at 7:01 PM

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16:9: Aitrak Says Its AI-Driven Eye Tracking Platform Gives Creatives Superpowers

It doesn’t matter how slick your software is, or how beautiful and robust a display may be, if the content on a digital sign doesn’t attract attention and hold it, at least for a bit. So tools that help track and analyze how people view advertising, packaging and other marketing messages can be incredibly valuable. But they can also be clunky, expensive and slow. […]

sixteen-nine.net
Tue, Jan 29, 2019 at 11:15 AM

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16:9: Irony: Coke’s Times Square LED Board Shape-Shifting Again, But Done In Creative

Here is some serious irony for you … A NYC reader who has a deep background in out of home advertising periodically sends me images and videos of that ill-fated Coca-Cola display in Times Square – the one that used incredibly-complex robotics to deliver visual effects that could have just been done in the creative. […]

sixteen-nine.net
Tue, Jan 29, 2019 at 10:21 AM

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16:9: New Bluetooth Spec Gets Location Of Devices Down To The Centimeter

Analytics is an increasingly big thing in digital signage these days, and advancements in Bluetooth may have companies that offer shopper and venue intelligence taking another look at it. […]

sixteen-nine.net
Tue, Jan 29, 2019 at 9:04 AM

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