Editors’ Picks

16:9 Podcast – From ESLs to Avatars At NRF 2019

This is a special edition of the podcast, which I am pretty much whacking together myself, in the wake of running around the NRF show last week in New York. I had my handy little Tascam recorder with me, so I grabbed some quick interviews with several companies I bumped into, with the idea of stitching them together in a round-up. These are not the biggest companies. […]

sixteen-nine.net
Tue, Jan 22, 2019 at 1:22 AM

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Tim Bleakley: The factors behind OOH growth in 2019 (Media4growth)

• Further consolidation, convergence and organic expansion. We are about to move into our 12th UK city and our pipeline is strong, with more than 120 new locations at various stages of development. We hope that a more focussed and consolidated market will supercharge the medium’s organic growth with a focus on the benefits to the advertiser over other media. […]

media4growth.com
Mon, Jan 21, 2019 at 6:08 PM

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Secrets to successful OOH acquisitions (Billboard Insider)

A good asset is made great by the quality of its operation and oversight. Specifically, we can evaluate any potential acquisition very quickly once we have basic information on sales and expenses. When one is interested in selling something it makes the most sense to be ready to provide credible information. […]

billboardinsider.com
Mon, Jan 21, 2019 at 5:04 PM

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Commuters contribute £22.8bn to UK economy a year, Kinetic/Exterion report finds (Campaign)

Stuart Taylor, chief executive of Kinetic, said: "With out-of-home advertising acting as the link between online and offline retail and reaching 98% of consumers nationally, it’s an opportunity that retailers cannot afford to ignore. […]

campaignlive.co.uk
Mon, Jan 21, 2019 at 4:50 PM

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Keynotes, Education & Events at the 2019 OOH Media Conference

Dentsu Aegis Network CEO Americas Nick Brien has been confirmed as the Keynote Speaker at this year’s OAAA\Geopath OOH Media Conference + Expo to be held at the Aria Las Vegas May 20-22, 2019. […]

specialreports.oaaa.org
Mon, Jan 21, 2019 at 10:17 AM

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Blockchain DOOH ad platform Bidooh to list its DOOH Tokens on digital exchanges (Business Up North)

DOOH Tokens will list on CoinAll, a partner exchange of global leader OKEx, and DDEX, a world-leading decentralised exchange. The exchange listings follow the completion of Bidooh’s ICO in December 2018 and have been planned to coincide with the distribution of tokens to ICO participants starting on 21 January 2019. […]

businessupnorth.co.uk
Mon, Jan 21, 2019 at 7:40 AM

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Billboards Successfully Spread the Word for Authorities (OAAA)

When law enforcement is on the lookout for a wanted criminal or a missing person, media publicity is one of the best ways to generate leads. […]

specialreports.oaaa.org
Mon, Jan 21, 2019 at 7:34 AM

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16:9: Digital Signage Organisation Forms, Focusing On European Industry

The Digital Signage Organisation (or DSO) has been formed and announced as a new entity intended to support the European Digital Signage industry. The organization’s President is Simon Jackson – who is Vice President, Strategic & Vertical Sales EMEA for NEC Display Solutions, and was previously President of the Digital Signage Federation Europe (DSF-E). […]

sixteen-nine.net
Mon, Jan 21, 2019 at 7:19 AM

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Transport for London’s ad revenue increases as innovative advertising platforms are introduced (Marcomm News)

Transport for London’s (TfL) second Annual Advertising Report (2017/18) has revealed the growing success of its advertising estate, with more than £150m in revenue generated during the year for investment back into improving the transport network. […]

marcommnews.com
Mon, Jan 21, 2019 at 1:58 AM

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Retail Bloodbath Worsens, But Arm Bets Big Data Can Save Bricks-and-Mortar (CBR Online)

New Arm solution lets retailers place items according to popularity/SKU velocity, aisle traffic, dwell time. Arm – owned by Japan’s Softbank – said it is launching a “full, easy to deploy retail solution that enables retailers to securely consolidate, unify and manage their previously siloed digital customer data and physical in-store IoT data”. […]

cbronline.com
Mon, Jan 21, 2019 at 1:30 AM

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London commuters spend £153 a week shopping – here’s what they spend it on (City AM)

The research highlights the importance of out-of-home advertising for driving purchases by a captive audience. The report revealed 70 per cent of commuters have made a purchase as a result of advertising seen on their journeys, with 23 per cent of Londoners saying outdoor advertising seen on the commute reminded them to shop. […]

cityam.com
Mon, Jan 21, 2019 at 1:22 AM

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JCDecaux refuses to let pro-remain group Led By Donkeys advertise on its billboards (Campaign)

Organisation has been using vacant billboards to highlight politicians who have changed their standpoint on Brexit. A spokesman for Led By Donkeys said that JCDecaux initially agreed to host the billboards before retracting the offer due to a policy to not host any political advertising. […]

campaignlive.co.uk
Mon, Jan 21, 2019 at 1:11 AM

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PATTISON Outdoor unveils 50-foot, 1.5mm pitch LED display in Calgary (GlobeNewsWire)

Advertisers have the ability to display in standard 16:9 format on the primary screen, with adjacent panels serving as a complimentary visual, or integrate the entire digital canvas to create truly unique and engaging experiences. […]

globenewswire.com
Mon, Jan 21, 2019 at 1:10 AM

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Popspots: How this DOOH network helps retailers lift sales by 20 percent

Popspots is an Austin-based company that operates a network of smart AI-equipped displays at checkout counters, primarily in grocery stores.  CEO and Co-Founder Marlow Nickell recently told Digital Signage Pulse how Popspots uses latest DOOH and AI technology to increase sales at retail. Where are your screens located and what do they offer consumers and retailers? […]

Editorial
Sun, Jan 20, 2019 at 7:57 PM

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How Technology, Location and Creativity Will Define OOH in 2019 (Media Village)

The strongest OOH campaigns balance technology, location and creativity to create a strong connection with their audience. We call that synthesis of technology, location and creativity TLC. A Great Idea Is Nothing If It's Not Amplified. […]

mediavillage.com
Sun, Jan 20, 2019 at 6:58 PM

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