Editors’ Picks

MediaPost: Data Finds Link Between Local Search, DOOH

Increasingly I am seeing connections between digital out-of-home interactive screens and search engine advertising and marketing -- especially around the use of data. Others agree. I see DOOH as an opportunity for search platforms and engines to gain media-buying dollars from some of the larger brands paying top dollars to advertise on all sizes of billboards and interactive screens. […]

mediapost.com
Mon, Feb 11, 2019 at 8:36 PM

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The 7 Key Elements of Digital Signage and How They Have Evolved with the Industry (DSConnection)

Digital signage continues to be one of the most exciting and fastest-growing industries with a CAGR (compound annual growth rate) tripling that of the U.S. economy. It has far-reaching implications and opens expansive new opportunities and markets for consultants, systems designers, resellers/integrators, content creators, and end users alike. […]

digitalsignageconnection.com
Mon, Feb 11, 2019 at 8:28 PM

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What will the digital signage market look like five years from now? (DSConnection)

“Five years from now will put us in ~2023, which is enough time for another two hardware evolution cycles of significance, accompanied by incremental annual product upgrades.” ALGERNON CALLIER, VP | Strategic Innovation & Emerging Technology, Universal Parks & Resorts. […]

digitalsignageconnection.com
Mon, Feb 11, 2019 at 7:32 PM

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16:9: Cybersecurity Researcher Finds “Severe Vulnerabilities” In Digital Signage Platform

Minneapolis-based Tightrope Media Systems is coming out the other side of a rough patch last week, when a cybersecurity researcher doing penetration testing for a client found, documented and then published serious vulnerabilities in the company’s Carousel digital signage software. […]

sixteen-nine.net
Mon, Feb 11, 2019 at 7:28 PM

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16:9: ISE 2019 – Final Thoughts and Impressions

Back at World HQ after a week in Amsterdam – and for the 2nd time in four ISE visits dealing with a whopper of a cold no doubt picked up when amongst 80,000 people. I have not seen formal attendance numbers, but assume foot traffic would be similar to or exceed 2018. It didn’t SEEM as busy, except for Wednesday, but the actual numbers will tell the story. […]

sixteen-nine.net
Mon, Feb 11, 2019 at 7:28 PM

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Stott Outdoor’s Lynn Terlaga: Nothing can beat OOH when it’s done well (OOHToday)

I think we could do better at embracing technology more quickly. We have so many smart people pointing the way, I think we could be more engaged in the technology conversation and applications in our business. Trust me, I absolutely know how time-consuming it is to do the research, but its vital to our growth. […]

oohtoday.com
Mon, Feb 11, 2019 at 7:12 PM

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Formetco doubles digital billboard production facility (Billboard Insider)

Formetco is currently operating out of a 40,000 square-foot digital production space, but by March 1, Digital Campus will increase to 88,000 square feet. The expansion will not require a move as the neighboring warehouse became available, allowing Formetco to easily remove walls and create the space required to manage the increasing workload. […]

billboardinsider.com
Mon, Feb 11, 2019 at 7:01 PM

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16:9: STRATACACHE Centralizes Asia-Pacific Digital Signage Ops In New Singapore Head Office

STRATACACHE says it is opening a new Asia-Pacific headquarters for its group of digital signage companies in Singapore  – 3,100 sq. feet in an office block to house sales, marketing, development, services and customer support in the region. All offices will report up to Manish Kumar, the Managing Director and SVP of Asia­-Pacific Operations. […]

sixteen-nine.net
Mon, Feb 11, 2019 at 10:54 AM

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Tourism Ads Target Depending on the Weather (OAAA)

On February 3 a chilly headline in London’s the Evening Standard read:     The next day, images of smiling, swim-suited paddle boarders in sunny Florida appeared on a network of 68 digital billboards in London, along with other images from balmy Tampa Bay. […]

specialreports.oaaa.org
Mon, Feb 11, 2019 at 9:34 AM

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16:9: Here Are The 2019 Digital Signage Awards Winners

The globally-based Digital Signage Awards were handed out last week in Amsterdam, with about 120 nominees and guests attending the awards reception and dinner at an old theatre right in the old city’s central district. The awards are done in association with Sixteen:Nine, and happen because of sponsors like TRISON, BBV, Mvix, NanoLumens and Gable. […]

sixteen-nine.net
Mon, Feb 11, 2019 at 8:41 AM

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10 reasons for technology lags in OOH advertising (OOHToday)

1. There’s No Driving Force to Make People Change the System. 2. […]

oohtoday.com
Sun, Feb 10, 2019 at 2:38 PM

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A recap of technology and trends shown at ISE 2019 (IBC)

The past twelve months has seen digital signage become a U$7bn industry in EMEA alone. Global sales of large-format commercial displays shot up 21 percent last year to total $14.6 billion. […]

ibc.org
Sun, Feb 10, 2019 at 2:35 PM

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16:9: ISE 2019 Impressions From Day 3: Finally, Hall 8!

Writing this on the plane and in lounges – heading back to Nova Scotia. Like a lot of people, based on what I was hearing and then seeing this morning at the airport, I punched out after three days. Thursday was busy-ish, but nothing like Wednesday. […]

sixteen-nine.net
Sun, Feb 10, 2019 at 2:32 PM

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City of Sydney and JCDecaux at stalemate over Telstra payphones (Australian Financial Review)

The increasingly tense standoff over the City of Sydney advertising tender could end up with the council and two major bidders, JCDecaux and oOh!media, facing off in court. Telstra's payphones are at the centre of the dispute between the City of Sydney, JCDecaux and oOh!media, as revealed by The Australian Financial Review in January. […]

afr.com
Sun, Feb 10, 2019 at 2:31 PM

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Digital signage software is getting simpler, smarter (DSToday)

This is part two of a series analyzing digital signage trends. Click here for part1, which focuses on indoor digital signage trends. Digital signage software is often overshadowed by hardware since large bright displays seem far more impressive than a robust software platform. […]

digitalsignagetoday.com
Sun, Feb 10, 2019 at 2:31 PM

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