Zenith: Automotive ad spend on TV to decrease, OOH spend to increase fractionally (Radio Ink)
“We expect radio, cinema and out-of-home to either maintain or fractionally increase their share of automotive advertising between 2018 and 2020. Radio – which many consumers experience in their car – works particularly well for automotive brands, attracting 7.3% of auto ad spend, compared to 6.0% of ad spend across all categories globally. […]
Tue, Mar 5, 2019 at 6:31 PM