It’s only been a week since Sadiq Khan’s ill-conceived ban on ‘junk food’ advertising across London’s public transport network came into effect, but the unintended consequences are already coming to light. As I explained last June, ‘junk food’ has no legal definition. […]
CHEQ, whose scientists continue to build out a military-grade ad-verification service, analyzed 4.1 billion ad requests made in the United States across 1.2 million websites between October 2018 and February 2019 -- up about 20% from the prior year. About 18% of the online ad traffic was fraudulent. […]
Out-of-home media owners continue to accept ads which are sexually exploitative. It is inconsistent to be on both sides of this issue. I stand with Patrick O’Donnell, President of Yesco who recently said, “Just because you can do something doesn’t mean we should. […]
Let's face it. Up until now, OOH advertising has had a very hard time competing in the arena of audience-based buying. Yes, you can choose OOH locations that are within a certain proximity to your place of business(es), but for so many advertisers, that isn't enough. […]
Away from handheld devices, Augmented Reality has also come to carve out an impressive body of Digital Out-of-Home work – where the digital meets the real world. On a grander scale, public, large-format AR executions can immerse the audience in the theatre and spectacle, where people gather to watch and take part. […]
Executives from out of home (OOH) advertising specialist firms will serve on a panel at the OAAA\Geopath OOH Media Conference + Expo, to be held May 20-22 at the Aria Las Vegas. Leaders from Billups, Kinetic Worldwide, Outdoor Media Group, Posterscope, Rapport, and Talon Outdoor will provide insights about planning and buying strategies for many of the nation’s premier brands. […]
ADstruc is no more. Company founder John Laramie says the firm made a decision to exit the licensing business to focus full-time on the agency operation. Over the course of the last year just about all of the licenses to outside agencies have expired and are not being renewed. […]
OOH Conference & Awards were established in 2011 to reward excellence in Outdoor Advertising & Digital Signage. Today’s out of home medium offers new technologies, new formats, and more creative thinking to help advertisers and their agencies take their message further. […]
Digital out-of-home (DOOH) inventory will continue to increase and reach the levels of respectability it deserves while its share of revenue will see a significant rise. New categories of advertisers will come to the fore and dislodge some traditionally strong advertising categories. Meanwhile, newer infrastructure will provide varied and interesting advertising options. […]
Matthew Oliver will be joining Hivestack as Vice-President of Sales. Based out of New York City, Oliver will lead all demand-side sales initiatives in the U.S. and Canada, and will report directly to Chief Executive Officer Andreas Soupliotis. […]
The policy is having unintended consequences. Insider’s take: Junk food ad bans are hard to implement. Everyone thinks they know what junk food is but turning it into a reasonable regulation is difficult. […]
To get people engaged, and to give your campaign another life, a solid story is a must. This is how a piece of digital out-of-home content goes from a simple advertisement to having a true impact on people’s lives. […]
ISE already seems like a long time ago, and I had to go into my digital recorder’s SD card to look over what interviews I had not yet dug out and made ready for podcasts. This episode features a couple of shorter interviews with companies that I bumped into, in and around ISE’s largely dedicated digital signage hall. […]
How do banks keep connected to their customers as visits to branches fell by a massive 26% in just a 5 year period1? Despite a shift to online banking many actively rely on local bank branches for day to day banking. […]
Because ads are illegal on state and federal roads, some of Philadelphia’s digital kiosks that have ads on them might put federal funding in jeopardy, according to the state's transportation department. […]
