Editors’ Picks

Full list of 2019 Cannes Outdoor Lions winners (Bizcommunity)

This year, the Outdoor Lions Grand Prix went to Wieden + Kennedy Portland, with Park Pictures Santa Monica on production, as well as Publicis Sapient Seattle, Joint Editorial Portland, A52 Santa Monica, Company 3 Los Angeles, Walker Los Angeles and Lime Studios Santa Monica for Nike 'Dream Crazy: Colin Kaepernick', an extension to the ‘Just Do It’ campaign featuring high-profile athlete Kaepernick. […]

bizcommunity.com
Tue, Jun 18, 2019 at 5:36 PM

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What the rollout of 5G mean for the retail sector (Silicon)

What is clear is that data – much of it highly personalised to groups or even individual shoppers – will become a critical component of what retail success looks like in the medium term. Consumers are also looking for new experiences from retailers to engage them in new relationships and conversations. […]

silicon.co.uk
Tue, Jun 18, 2019 at 5:21 PM

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Telstra payphones with ad screens headed to Federal Court (News Australia)

The Federal Court is set to answer whether slapping large digital screens on the back of payphones is “low impact” after Telstra was accused of a “cash grab”. Australia’s biggest telco is battling several councils across the country after its first major redesign of the payphone booth in more than three decades. […]

news.com.au
Tue, Jun 18, 2019 at 5:18 PM

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Lenders and investors who work in out-of-home advertising segment (Billboard Insider)

Insider counted 4 bankers, 2 equity investors and 5 investment bankers at the 2019 OAAA show. Here’s a list of who attended and in what capacity. Keep this in mind the next time you’re searching for money or need an investment banker. […]

billboardinsider.com
Tue, Jun 18, 2019 at 5:06 PM

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What is Geofencing? The WTF of Location-Based Messaging (Board Active)

The term specifies a geographical location that is fenced with a virtual boundary. This can be as large as a specific city block or as small as a storefront sign. The fences are usually round in shape to give a complete radius around a designated location. […]

boardactive.com
Tue, Jun 18, 2019 at 3:16 PM

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Thoughts on the OAAA/Geopath Conference and the Future of Out of Home (EMC Outdoor)

Audience measurement is the new currency. For many years the OOH industry has worked within a system of media measurement. Traffic counts and DEC’s were the currency of the marketplace. […]

emcoutdoor.com
Tue, Jun 18, 2019 at 3:12 PM

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Adweek: Nike’s ‘Dream Crazy’ Takes Cannes Outdoor Grand Prix

Given that the Outdoor Grand Prix was one of the first awards announced over the week-long Cannes Lions festival, it’s likely that “Dream Crazy” is on the first step of what could be a winning streak. For Wieden + Kennedy, the Grand Prix illustrates the success Nike has found in creating ads that also serve as platforms for the views and passions of the many athletes it endorses. […]

adweek.com
Tue, Jun 18, 2019 at 2:40 PM

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DOOH network PatientPoint Joins DPAA (DSConnection)

NEW YORK, June 18, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that PatientPoint® has joined its membership ranks. PatientPoint is the trusted leader in patient engagement solutions committed to making every doctor-patient engagement better™. […]

digitalsignageconnection.com
Tue, Jun 18, 2019 at 10:37 AM

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Forbes: Out-of-home media is not fragmenting

“Not including DOOH in a new business presentation shows a complete lack of understanding of where consumers are today.” Cooper also cites new technology and the physical inventory of DOOH as instrumental in helping with a client’s messaging by using the space to create and deliver content. […]

forbes.com
Mon, Jun 17, 2019 at 5:41 PM

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A preview of ad tech trends at Cannes: OOH is the bigger programmatic opportunity (ExchangeWire)

While connected TV (CTV) has commanded all the trade headlines, one well-established legacy sector has been quietly building a head of steam in programmatic. OOH, a USD$30bn (£23.8bn) ad market, is now in the early stages of programmatic adoption. And unlike CTV it has an abundance of supply ready to be connected to programmatic demand. […]

exchangewire.com
Mon, Jun 17, 2019 at 5:40 PM

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AdWeek360: How Outdoor Can Help DTC Brands Connect in the ‘Real World’

When marketers think about their ‘go-to’ channels for a brand-building campaign, Out-of-Home (OOH) advertising is the second most popular after TV. In today’s cluttered media environment, the ability to communicate a brand message at scale is the traditional strength of OOH. […]

advertisingweek360.com
Mon, Jun 17, 2019 at 5:38 PM

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Digital Menu Boards for Restaurants: Installation Best Practices (Commercial Integrator)

Digital menu boards for restaurants are an industry standard today, but often end up looking unprofessional. Here are best practices for QSR menu boards. In the ever-expanding reach of digital signage, retail- and food-related enterprises dominate in market share. […]

commercialintegrator.com
Mon, Jun 17, 2019 at 5:35 PM

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MAGNA: The only traditional media category to show significant growth in 2019 will be Out-Of-Home

Global OOH NAR is forecast to grow by +4.7% to $3 billion (excluding cinema). The main driver remains the organic growth generated by digital OOH inventory in premium, high-yield locations and “placed-based” environments. DOOH NAR will expand by +17% this year this year to reach $7 billion (22% of total OOH ad revenues). […]

magnaglobal.com
Mon, Jun 17, 2019 at 4:58 PM

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Why Generation Z Loves OOH (OAAA)

Generation Z is a growing marketing demographic as its oldest members are beginning to come of age. Gen Z, defined as those born after 1998, commands $44 billion in buying power. Some reports project this generation will command nearly 40 percent of all consumer shopping by 2020. […]

specialreports.oaaa.org
Mon, Jun 17, 2019 at 10:41 AM

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SIGN CHINA 2019 in Shanghai September 18-20 (Yahoo Finance)

SIGN CHINA 2019 - Shanghai will add new exhibition sectors for commercial display, integrated systems and retail, to forge the world's only event with complete ecological chain for signage, digital textile printing, LED display, digital signage, commercial display, AV integrated systems and retail. […]

finance.yahoo.com
Mon, Jun 17, 2019 at 10:22 AM

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