This season, Sure Men, the UK’s number one men’s deodorant, joined forces with Kinetic Worldwide and DOOH.com to create a dynamic and responsive DOOH campaign focusing on key fixtures for the brand’s football partner clubs; Chelsea, Manchester City and Everton. […]
Excluding political spending, digital ad growth is expected to decelerate, increasing 15% in 2020, compared with 17% in 2019 and 21% in 2018, because of the sheer size that spending with the major digital ad platforms has already achieved, said Mr. Wieser. “Only so much money can go into digital in the first place, and the overall ad economy is only so large,” said Mr. […]
Clear Channel International – the international business division of Clear Channel Outdoor Holdings Inc. (NYSE: COO) – today announces a new contract win in the Belgian capital city of Brussels, following the global outdoor advertising leader recently announcing a significant tender win in the City of Paris, France. […]
Like Airbnb, you can see a map of the location of your chosen screen and photos of it; literally just drag and drop your creative into the app or use their templates to create an ad in there. Perhaps most importantly, you can see the pricing: how much each impression costs, what your cost-per-thousand is and how many impressions your budget will get you. […]
Based in Guatemala, Panavision is the dominant advertising and marketing sign provider across Central America, servicing oil companies, retail stores, supermarkets and QSR like McDonald's, Pollo Campero and Panda Express. […]
At the opening of the newest flagship in NY, the brand's president discussed 'Experience of the Future' plans. The fast-food chain’s digitized palace seating 173 people, is also the physical manifestation of how the Golden Arches sees its future. Over the last several years, the Illinois-based company has invested in both a cosmetic and structural face lift, revamping its 14,000 U.S. […]
One of the oldest and continuing gripes among naysayers is that programmatic automates the easy parts – how the media itself is bought and sold – thereby exaggerating their own impact, plus the overall importance of efficiency versus effectiveness in general. […]
The Toronto chapter of theSociety for Experiential Graphic Design (SEGD) is running a micro-conference in that city on June 27th – talking about digital applications in physical spaces. […]
Planar has resumed marketing a transparent OLED, about five years after first launching a product and then pulling it because of supply issues from the original manufacturer/supplier. […]
Lumo co-founder/ceo Phil Clemas said: “It will allow advertisers to access near real-time proof of their digital OOH campaign delivery and receive rich data to help evaluate campaign performance across Lumo’s digital media network. “Verified and independent reporting data had become a critical component of the future for confidence in the OOH industry,” Clemas said. […]
I don’t know if the test sample is large enough to be meaningful, but it its nonetheless interesting that calming art images and music on a medical lab digital signage system made blood sampling a better experience for patients at the Health Innovation Centre of Southern Denmark. […]
Porlier Outdoor is using digital billboards to support the St Louis Blues who are in the Stanley Cup finals. Amy Davidson tells Insider that Porlier Outdoor has rotated the #LGB ad (which St Louisans know to mean Let’s Go Blues) on vacant digital spots during the Blues playoff run. The digital billboard can be seen at the 37 second mark of the following video. […]
AdQuick doesn’t own out-of-home inventory, but rather aggregates it at scale through partnerships with billboard suppliers across the country. Brands indicate their KPIs, timing, budget, points of interest and the demographics of the ideal neighborhood they’re looking to target, and Campaign Genius finds look-alike audiences in the most affordable markets based on those constraints. […]
InfoComm 2019 emerging trends include analytics, AI, cloud, and 5G. But how will these technologies actually change the industry this year? InfoComm: the show where vendors show us what is next, and a wonderful chance to reconnect in person for a few days with so many friends and colleagues. […]
Europe’s first 5G mobile network launched in April. Tim Kridel explores what the technology means for pro AV. With promises of gigabit speeds and 1 ms latency, fifth-generation (5G) cellular is a potential fit for a variety of pro AV applications, such as backhauling outdoor surveillance cameras and controlling drone light shows. […]
