IGPDecaux has been awarded the bus shelter contract in Rome (2.8 million inhabitants and 50 million tourists in 2023). IGPDecaux is a company owned 60% by JCDecaux SE and 40% by the du Chène de Vère family. […]
While some brands lean on the Christmas narrative, others let bold visuals and simplicity do the talking. Pepsi MAX, planned by OMD & Source out of home, exemplifies how to use OOH to marry the seasonal charm with strong brand identity. Through smart, vibrant creative from eg+WW, the soft drink brand’s campaign embraces festivity by lifting a can in ‘cheers’ to everything Christmas. […]
By Amala Reddie, Associate Editor. In 2024, Commercial Integrator compiled several comprehensive reports on the state of the commercial AV industry with topics ranging from AV-over-IP, performance audio, business resources, to name a few. As we close out the year, CI invites you to reflect on the trends and insights gleaned from our Deep Dives throughout the year. […]
Lisa & Dan Nausley. The challenge is this: Many sales leaders have instituted a “don’t lose a piece of business on price” or a “get every piece of business you can” plan with their teams. Is that our only option? […]
by Laurie Sullivan. Two-thirds of adults have seen a piece of social media used in an out-of-home ad, and 52% agree that the integration of this type of content makes it more likely to interact with brands online, according to data released Wednesday. […]
San Francisco still a problem. San Francisco has been difficult for us…less so on the Billboard side but certainly on the transit side where you know we we have the BART rail system…ridership there is crazy…like still in the in the 30s…30 percent. […]
by Antonia Hamberger. San José | When a tech giant like Google turns its attention to the digital signage market, the industry takes notice. The invidis team visited the ChromeOS campus in the Silicon Valley to see this focus in action. […]
NEW YORK, Dec. 4, 2024 -- Clear Channel Outdoor's Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. […]
BROOKINGS, S.D., Dec. 04, 2024 -- Daktronics, Inc. (NASDAQ-DAKT), the leading U.S.-based designer and manufacturer of dynamic video communication displays and control systems for customers worldwide, today reported results for its fiscal 2025 second quarter which ended October 26, 2024. […]
by EMARKETER Editors. Resource-strapped advertisers will consolidate RMN spending across fewer networks. Big RMNs will benefit at the expense of newer entrants. […]
Chris Wood. Why we care. A major challenge to measuring RMNs is that each retailer is a walled garden, so standardization is key. […]
When etailing giant Amazon announced a couple of months ago that it had developed and was now marketing a lean version of its Fire ... […]
In this episode, host The Kay Prince, sits down with Dr. Stephanie Gutnick, Global Chief Strategy Officer at Billups, to explore how Out-of-Home (OOH) advertising is capturing the attention of Gen Z and reshape the ad industry. […]
SignValue has prepared the following analysis of OUTFRONT Media’s 3rd quarter 2024 financials. Consolidated Revenue: OUTFRONT Media reported total revenues of $451.9 million, a slight decline of 0.6% compared to Q3 2023 ($454.8 million). However, organic revenues grew by 5.0%, driven by programmatic and direct sale advertising platforms in the digital billboard space. […]
Digital street furniture gets put on city streets by media companies for the sole purpose, understandably, of hopefully recovering their high capital costs and ... […]
