Turn wasted time into marketing time. Abandoned baskets are the bane of online retailers and there’s a similar phenomenon in the real world, which is possibly even more frustrating because it’s harder to measure. […]
Heading home, yay, after almost seven days in Taipei for the Touch Taiwan trade show. By day three I had very thoroughly walked the floor and saw what I needed and what was relevant. It is a show focused on manufacturers and that ecosystem, which makes sense for a country known for its technology manufacturing. […]
As Gen Z gains more power over every market, digital signage end users need to find a way to appeal to them. Bradley Cooper, editor, of Digital Signage Today spoke with Art Marshall, senior product manager of solutions at NEC Display Solutions to get his perspective. […]
The campaign that ran on oOh!media's assets consisted of digital OOH screens deployed at various commuter hubs in Sydney and Melbourne to promote Singapore’s social scene. […]
In two months, the campaign drove over 1,300 store visits across seven Domino’s Pizza outlets, a ten percent increase in store footfall. According to Xaxis, the digital out-of-home (DOOH) campaign is a pioneer and shows the results of combining real-time audience targeting and measurement capabilities for out-of-home advertising. […]
There are a few experiments currently happening at E Ink. One of them is trying to incorporate Advanced Color E-Paper, which was originally developed for digital signage, not e-readers. Currently the technology does not have waveform compatibility, so it is good for static images, but not good for fast page turns. […]
Albert Outdoor’s high definition digital billboards along Dallas N. Tollway advertising Service King Collision Repair. Service King — 344 locations in 24 states. […]
26 moves this week. Matt Baker, HIRED as Group Head at Global. JJ Mintz, PROMOTED to Supervisor, OOH at Horizon Media. […]
One of the reasons I accepted the invitation to come to Taipei for Touch Taiwan – the other one being soup dumplings – was a chance to invest some time talking to manufacturers and getting an update on where LED display technology is at. […]
Digital signage has been around for more than 40 years, but it really didn’t flourish until large, commercial grade TFT-LCDs hit the market in early 2000s. Before that, digital signage consisted of dot-matrix LED dis-plays, CRT monitors, or RGB projectors connected to a VHS/DVD players. None of these solutions were reliable nor simple to install, manage or maintain. […]
I vividly remember facilitating a focus group of Out of Home industry peers four or five years ago, talking about the future of OOH, what changes were coming, and what that meant. When I posed the question, “What happens when we reach a critical mass of digital out of home media, and it can be bought programmatically through a trading desk?,” one member of the group snorted. […]
There has been considerable national publicity and controversy recently on administrative rules, or more particularly, how the rule making process has often been short circuited and abused. […]
The total cost of digital signage includes installation, content development, service, and upgrades. Here is a brief guide to determining all the factors that are a component of the total ownership cost of a modern signage solution. Initial investment. […]
With restrictive regulations, cannabis entrepreneurs have to be creative and strategic in successfully marketing a brand. Cannabis remains federally illegal and advertising restrictions vary by state. Limited access to inventory, creative restrictions and distribution limitations are just a few of the challenges faced by brands looking to advertise. […]
The Monster 2019 Agency Family Tree, Leads to 7 Eleven, Panda Express, AMC Theaters, Snap, Wells Fargo, Chase Bank and more... […]
