This digital OOH shelter by OUTFRONT Media delivers. ABC’s new hit show ‘Stumptown’ with a custom build-out on a West Hollywood Digital Shelter. The video below shows the build out and wondrous final execution in detail. […]
The global cinema advertising market is growing faster than any other medium except internet, according to a new WARC report – this despite the rise of streaming services that might be expected to eat into cinema attendances. […]
If you are on the solutions side of the digital signage business, you have likely, at some point, had to open up and look over an RFP document from an end-user, quietly praying it won’t be too onerous and/or stupid. […]
August 27, 2019 –– Captivate, commercial real estate’s number one digital media amenity, today announced a new partnership with TransitScreen, bringing real-time information on nearby transportation options – from public transit to bikeshare, carshare, and ridehailing services – to Captivate’s network of multipurpose display screens. […]
The US-based in-store marketing solutions firm Spectrio has acquired/merged with VS Networks, a Chicago company that appears to do digital signage and interactive screens for brands in retail environments, like hardware stores. Spectrio says the deal means it now powers more than 50,000 screens that drive in-store sales and create engaging customer experiences. […]
Chris Rulli, VP, OOH Media Strategy at EMC Outdoor. Simply running a few billboards and hoping for the best is not enough. The most successful companies focus not just on out of home, but on perfecting the elements of their campaign that will have the greatest potential audience impact. […]
The GM of Inskin Media argues against the received wisdom that OOH is for brand-building while digital is not. The problem, she asserts, is the industry selling itself short. […]
Bob Wolfe, “There shouldn’t be legislation on billboard height.” Jack Sullivan, shares ‘billboards can be too tall’ and why. Our OOH Experts / Board Members: Dylan Mabin, Jack Sullivan, Bob Wolfe and Kym Frank. […]
In Phase 1, more than 250 displays connected across Bengaluru, Mumbai, Pune and Hyderabad in some of the most prominent business parks like World Trade Center, Manyata Tech Park, Global Tech Park, Brigade Magnum, Magarpatta City and iLabs. These tap a professional’s daily workplace routine — the entry, exit, lift lobby and cafeteria areas have been digitised. […]
Kuala lumpur : Xaxis, the Outcome Media Company and GroupM’s advanced programmatic arm, in partnership with Mediacom Malaysia,today announced the results of a pioneering digital out-of-home (DOOH) campaign which showcased new real-time audience targeting and measurement capabilities for out-of-home advertising. […]
Atlanta-based Visix is now formally including a voice-activated wayfinding application – dubbed Voice User Interface (VUI) – in its digital signage software suite, allowing users to find their way around places like campuses with voice instead of touch. […]
The combined offering uses Vistar’s unique DOOH exposure data and the industry-leading IRI Sales Lift™ solution, allowing advertisers to link DOOH exposure to in-store purchases. This new offering helps marketers both quantify the return on ad spend they realize from DOOH campaigns as well as optimize future campaign tactics using true purchase-based data. […]
Moving Walls operates Moving Audiences, an artificial intelligence-powered platform that automates OOH media planning, buying, and measurement on more than 20,000 digital billboards across Asia. Quad42 Media has been supplying cloud-based digital signage software solutions to more than 75 retail chains and other commercial establishments with over 500 screens connected to the platform today. […]
For the first element of its research Facebook examined the specific results of a recent Facebook/outdoor campaign run by Danone, which sought to reach new buyers for its French organic yoghurt. Danone utilized TV, out of home (OOH) and Facebook ads for its campaign. […]
I am in Taipei all this week for a trade show called Touch Taiwan, which opens Wednesday. I got in Sunday so I could look around, get some meetings in ahead of the show, and try to overcome a 13-hour time difference. First two things worked. […]
