Smart Reach combines 2 trillion data sets including those from Quantium to enable better behavioural targeting across out-of-home. Targeting audiences by category and buyer insights is becoming a reality across oOh! Media’s out-of-home network from this month after the media company announced its new data-driven planning and delivery tool. […]
The two most commonly used technologies for creating video walls are LCD and LED—two very different technologies that sometimes get confused. The current generation of LCD video displays use LED lighting to illuminate a thin liquid crystal layer from behind or around the edges. The latest generation of indoor LED displays is also commonly referred to as ‘direct-view. […]
Thu, September 26 at 12:20 PM. Insight Drivers Stage ( View Map). Level 2: Stage 9. […]
A Polish media company is touting an interesting use of triggered content from AI-driven audience analytics that boosted foot traffic and social media engagement for a special event at a Warsaw mall. […]
‘Smart Reach’ comes as a rebrand of the company’s existing oOh! DataScience offering and leverages data collected by oOH!’s partner Quantium to help advertisers reach the right customers at the right locations. “Smart Reach is about the ability for advertisers to reach more of the people that they really want to, at location, with accurate robust data,” said oOh! […]
Outdoor advertising company oOhMedia has made a big push into data collection including mobile phone data and banking purchases in a bid to attract more advertisers to its billboards and bus shelters around the country. The company will use anonymised data sets which it claims will allow advertisers to reach 25 per cent more audience share. […]
It’s got to be at a stoplight. It’s got to be on a four lane road. And it’s got to be going in towards where all the retail is at…and hopefully a right hand read. […]
Cohoot is the anonymous forum for media salespeople. Hundreds of sellers gather on Cohoot’s dedicated OOH channel to share inside info about advertisers and agencies. It would take you months and years to research and vet these people, brands and their agencies. […]
Digital techniques and programmatic platforms are giving out-of-home advertising new capabilities. Marketers can now find and reach target audiences and measure digital out-of-home’s effects in driving the outcomes they desire. […]
5 DAYS, 40 EVENTS; 108 SPEAKERS; 4,565 VISITORS. MONDAY OCTOBER 14: 12:00 – 14:00 Lunch with Samsung at 837 Innovation Centre. 14.00 – 16.00 Daktronics presents AVNation Live from Times Square – Live Podcast. […]
API architecture. In this article we want to focus on networkable APIs – others don’t make sense in DooH / Digital Signage except for special cases. Therefore, the architectural decision is easier. […]
Robert Wallace owns Lynchburg VA headquartered Southeastern Sign Company. Robert represents the best of the new generation of entrepreneurs entering the out of home business. He’s got 4 structures with 8 digital faces in Lynchburg, Virginia. Today Insider talks with Robert about getting started in the business. How did you enter the out of home business? […]
Ran Ben-Yair, President and CEO of the location intelligence company Ubimo discusses how to use data to target out of home audiences, mistakes out of home companies make when using data and whether google will enter the out-of-home buying business. Here are the highlights. Ubimo is a location intelligence company. […]
NJ-based Diversified, arguably the fastest growing AV/IT integrator in the US, has bought its way into the Canadian market through the acquisition of Toronto-based Advanced Presentation Products. Advanced specializes in audio visual communications solutions, service and support for enterprise, government and education clients across the country. […]
The system delivers high-end branding visuals and video content to visitors, residents and workers via a network of smart digital signage throughout what is the largest and most ambitious private real estate development in the history of the United States. […]
