Maybe the fact that AVaaS means so many different things to people is why it’s still shrouded in mystery. Could this finally be the time when we see almost-universal acceptance of AV as a Service as a concept and see it put in place across the integration industry? […]
Measuring ROI in sales. There are a number of ways to measure the return-on-investment for displays if you have well defined objectives such as increasing sales or boosting coupon redemptions. Once you have these objectives in place, you can plan entire campaigns around them with your digital signage. […]
Nanotechnology consumer survey states over 70% of users are worried about public touchscreens DUBLIN, IRELAND, AUGUST 19, 2019 – Touchscreens are an essential part of everyday, modern life. […]
JW Marriott Phoenix Desert Ridge Resort & Spa. Stay tuned for registration details, full event schedule and sponsorship opportunities. […]
Cohoot is the anonymous forum for media salespeople. Hundreds of sellers gather on Cohoot’s dedicated OOH channel to share inside info about advertisers and agencies. […]
Out-of-home ad spending rose 7.7% during the second quarter of 2019, according to an analysis of data from Kantar Media released Wednesday by the out-of-home Advertising Association of America (OAAA). The second quarter signals an acceleration of growth for the U.S. out-of-home ad industry, which posted a first half gain of 7.0%, according to the OAAA analysis. […]
BROOKINGS, S.D. – Aug. 22, 2019 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, partnered with the Miami Dolphins to design, manufacture and install the longest continuous LED ribbon display in professional sports measuring 2,105 feet long for Hard Rock Stadium in Miami Gardens, Florida. […]
ABCOMDSS is first to bring revolutionary product to U.S. market LINCOLNSHIRE, Ill., Aug. 21, 2019 – LG Business Solutions is now shipping the highly anticipated LG Transparent OLED digital signage display in the United States. […]
New Out of Home Advertising Association of America (OAAA) numbers suggest OOH ad revenues in the U.S. went up 7.7 percent in the second quarter of 2019 compared to the previous year, accounting for $2.69 billion in media spend. […]
Taiwan-based AOPEN has been doing small all-in-one displays and media players built around Google’s Chrome operating system for a while now, and it just announced a commercial-grade tablet intended for use in heavier duty environments like self-service, retail POS and health care. […]
GUEST POST, DEREK DEWITT, VISIX DEREK DEWITT You walk by a screen with a cool image (maybe a bit of animation), and a short message with an easy-to-follow call to action. It attracts you. It engages you. […]
Located on Moreton Drive and affectionally titled Big Morety, it will complement a wider roll out of some of the best in class digital screens across the airport precinct. This coincides with a $40 million redevelopment of the Brisbane Airport Corporation (BAC) Domestic Terminal designed to deliver a high-quality engaging experience for travellers. […]
Industry experts have predicted that in the United States, approximately 4.5 billion dollars are expected to be spent on DOOH advertising by 2019. Whereas in India, as per the PMAR report, DOOH merely accounts for 3-5% of the OOH industry’s overall revenue. Leveraging data accuracy. […]
OOH revenue grew 7.7% to nearly $2.7 billion for the second quarter of 2019 compared to the same period in 2018, marking the sector’s highest quarterly growth since 2007. For the first half of the year, revenue was up 7%. […]
There are a handful of big AV systems integrators in North America genuinely active in digital signage, but I’m feeling pretty comfy saying New Jersey-based Diversified is the most active, experienced and directly knowledgeable about this industry. […]
