Editors’ Picks

How digital kiosks boost retail sales (Kiosk Marketplace)

Retail kiosks can help customers find what they want in the store, in addition to other benefits. Photo courtesy of The Fitting Room. According to the 2019 Kiosk Marketplace Census Report, retail kiosks — specifically those designed to carry out ordering and payment functionalities — are being adopted and implemented by retailers of all kinds across the country. […]

kioskmarketplace.com
Mon, Sep 9, 2019 at 5:58 PM

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An OOH ad sales pitch: Why billboard advertising is effective (Billboard Insider)

Remember your WHY: We are daily, hourly and each second surrounded by noise. Think about your day and what happened in it. Do you remember all the ads, promotions, and “noise” that was directed at you throughout your day? […]

billboardinsider.com
Mon, Sep 9, 2019 at 5:57 PM

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Ex Havas CEO Paul Frampton rejects traditional ad agency model, says addressable TV and programmatic OOH are the future (More About Advertising)

Frampton described Control v. Exposed (CvE) as “a refreshing antithesis to top-heavy, P&L-driven agency groups,” and said: “It’s time for a re-set. The traditional agency model is under threat, all growth in the industry is coming from digital, we are post-GDPR, facing the demise of the 3rd party cookie and Europe is crying out for innovation to counter all of this. […]

moreaboutadvertising.com
Mon, Sep 9, 2019 at 5:55 PM

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The city of Waco buys Lamar Advertising billboards to help tourists navigate the TXDOT construction on Interstate-35 (Billboard Insider)

With major construction creating confusion for tourists, the City of Waco TX renewed an annual contract with Lamar Advertising to make it a little easier for tourists to navigate the TXDOT construction on Interstate-35. The following TV report from KWTX10 provides some detail on the project (pardon the short ad). […]

billboardinsider.com
Mon, Sep 9, 2019 at 5:24 PM

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The largest OOH buying agency in Canada NOVUS Joins DPAA (DSConnection)

NOVUS is part of Omnicom Media Group, the media division of Omnicom Group Inc. With offices in Minneapolis, Chicago and Toronto, the NOVUS membership will be led by the agency’s Toronto office and Debbie Drutz, President of NOVUS Canada. Barry Frey, DPAA President & CEO, said, “We are thrilled to have NOVUS Media join our DPAA community. […]

digitalsignageconnection.com
Mon, Sep 9, 2019 at 10:51 AM

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Armagard launches cable-free, outdoor digital A-frames to replace the traditional sandwich board (AV Network)

Armagard has launched its battery-powered DigiStopper. The unique range of cable-free, outdoor digital A-frames replaces the traditional sandwich board with portable, high-bright and weatherproof advertising ideal for shop-front locations and customer entrances. […]

avnetwork.com
Mon, Sep 9, 2019 at 12:17 AM

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Abandoned billboards in Detroit are being taken over by a ‘Declared Dissenter,’ Nicole Macdonald

Macdonald is an artist who created a series of ‘political billboards’ saying she see’s the “billboards as a civic good…bringing art and the concerns of the larger world to this community, and making them relevant to this place.” She recognizes in the billboards she’s taken over, “Sometimes the line between legality and illegality is something that should be tested. […]

oohtoday.com
Mon, Sep 9, 2019 at 12:08 AM

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More than 70% of respondents in the U.K. are worried about using public touchscreens ( Digital Signage Today )

Bank ATMs cause the most concern among respondents, with 72% of respondents citing bank ATMs as posing the greatest risk. Hospital check-in screens landed in close second at 70%, followed by fast food chain order screens and supermarket self-service kiosks, both at 58%, and airport check-in kiosks and hotel check-in kiosks, both at 40%. […]

digitalsignagetoday.com
Sat, Sep 7, 2019 at 7:04 PM

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Axios: The very industry that’s upending legacy media companies is also the one that’s keeping their ad businesses afloat

Big tech companies like Google and Facebook, as well as newer direct-to-consumer (DTC) tech upstarts like Away and Peloton, are driving advertising growth for legacy industries, like traditional television and out-of-home (billboard) companies. […]

axios.com
Sat, Sep 7, 2019 at 6:54 PM

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Billboard damage from hurricane Dorian update (Billboard Insider)

With Hurricane Dorian battering the Carolina coasts, Insider reached out to Diana Stevenson, CEO of Grace Outdoor, out of Columbia South Carolina.  Here is what Diana had for an update: We have lost internet to our Digital in Charleston but I do think we have power currently. This is really quite amazing as this is an 11 year old sign. It is a Watchfire and it has lived through many hurricanes. […]

billboardinsider.com
Fri, Sep 6, 2019 at 4:41 PM

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DOOH case study: Taxi-top ad screen network in Australia (DSConnection)

Adflow was designed and developed in partnership with P2P Transport, bringing a unique mobile digital advertising solution to the Australian Digital Out-Of-Home (DOOH) market. Utilizing market-leading technology, both in terms of visual impact and messaging capabilities, Adflow is custom designed to deliver an aesthetically pleasing result by blending into the vehicle. […]

digitalsignageconnection.com
Fri, Sep 6, 2019 at 10:54 AM

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Recent OOH personnel moves (OOHToday)

23 OOH personnel changes this week. David Krupp, PROMOTED, as new CEO of Americas, Billups. Mark Young, HIRED, EVP/CMO for GSTV, Detroit. […]

oohtoday.com
Fri, Sep 6, 2019 at 12:10 AM

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Examples of good OOH and DOOH creative from last week (OOHToday)

Dollywood’s Splash Country Water Park DOOH ads triggered by weather data, by Lamar Advertising. […]

oohtoday.com
Fri, Sep 6, 2019 at 12:08 AM

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ExchangeWire: What Does Programmatic Mean for OOH Advertising?

Proliferation of data allows marketers to bring precision to OOH buying. When positioned with the question ‘What does programmatic mean for OOH?’, my assumption is that nine out of ten marketers would think of RTB and activation (and I was one of them) – because that’s a big part of our experience in programmatic digital display to date. […]

exchangewire.com
Thu, Sep 5, 2019 at 5:22 PM

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Programmatic DOOH Tech Company Vistar Expands Operations in Australia (BandT)

Global provider of programmatic technology for digital-out-of-home Vistar Media is expanding operations in Australia as the company continues to build its global footprint. […]

bandt.com.au
Thu, Sep 5, 2019 at 5:20 PM

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