IKEA measures DOOH effectiveness with Russ Outdoor (Retail Customer Experience)
One great challenge with digital-out-of-home or any other form of advertising is how one can measure the true effectiveness of the campaign. How can you accurately measure ROI or ROO? Many companies are attempting to answer this question with intelligent advertising campaigns, such as Russian DOOH company Russ Outdoor and furniture retailer IKEA. […]
Tue, Nov 19, 2019 at 12:10 AM