Measurability and trust are the main challenges for OOH advertising in India: CEO, Atin (Exchange4Media)
Atin Gupta, CEO, Atin Promotions & Advertising. Gupta thinks that digital and programmatic is finally becoming a reality and OOH players need to be ready for that. “Several municipal councils across the country are coming up with new guidelines for OOH. […]
exchange4media.com
Tue, Jan 14, 2020 at 12:08 AM
Tue, Jan 14, 2020 at 12:08 AM