Some GOP lawmakers are taking steps to ban billboards that advertise medical marijuana, further limit where dispensaries can be located and make Oklahoma's medical pot program more transparent. Those lawmakers filed bills ahead of the Feb. […]
Reveal Mobile is one of the DOOH industry’s leaders in the use of location intelligence for advertisers. Dan Dillon, Reveal Mobile’s VP Marketing, revealed to Mel Stott what's behind the company's rapid success. Please tell us how Reveal Mobile serves the OOH marketplace. […]
By Catherine Morgan, Director of Ocean Labs. Autonomous vehicles were everywhere at CES, as was LiDAR technology, the sensory tech that uses radar to detect changes to surroundings, allowing autonomous vehicles to navigate traffic and pedestrians without crashing. […]
A rouge fan hooked up a PlayStation 4 to an airport monitor to squeeze in a round of ‘Apex Legends’ before a flight. Airports are nightmares. No one wants to be in one and the best thing to do when traveling is to just try to distract yourself from the whole ordeal. […]
On, a leading performance shoe and apparel brand, measured website activity from an OOH media campaign launched this past summer. “Being able to creatively bypass the challenge of attributing OOH media activation to tangible onsite visitors and sales is critical to unlocking OOH as a profitable acquisition channel,” said Amanda Regele, On’s Head of US Ecom. […]
Insider’s take: Don’t expect a paper napkin agreement to be enforceable. An enforceable contract must be specific and thorough and that’s hard to do on a paper napkin. Craig Fedynich vs Curtis Massood Midwest Outdoor Media . […]
If your technology comes from China or Taiwan – and it is VERY likely at least some of your digital signage components started there – the next few weeks will be interesting because of Chinese New Year, which is about to start. All major businesses in China and Taiwan pretty much shut down for at least seven days, including the factories and by extension, repair depots. […]
The Swedish technology firm ZetaDisplay, likely the most acquisitive digital signage firm in Europe, has announced a re-org its says was done to increase scalability and to capture international growth. […]
Atul Shrivastava, Group CEO and Executive Director, Laqshya Media. According to the KPMG report, digital OOH contributed to nearly 30 per cent of OOH revenues globally, with India contributing to 3 per cent of total revenue. These statistics are a testimony to the immense potential of this sector. […]
Kenetta Bailey, hired as Senior Vice President of Marketing at Clear Channel Outdoor Holdings, Inc. Ben Putland appointed Chief Transformation Officer, USA at Talon Outdoor. Ex-Nanolumens VP Joe’ Lloyd hired as Senior Director, Communications at AVIXA. […]
The past few years, cannabis advertising has been a brave new world for marijuana sellers and advertising vendors alike, who up until the end of 2019 were still testing the waters on what’s legal, what isn’t, and when to toe the line. All that will change in 2020. […]
By Chuck Milligan, CEO of FlexEnable. Organic liquid crystal display technology is behind a new kind of flexible display that is set to enhance the consumer experience in the home, the car and in public. […]
Two Billboard REITs - Outfront and Lamar - control half of the country's 300,000 billboards. The conversion of static posters to digital displays will drive incremental revenue growth. Don't even think about trying to build any new billboards, as barriers to entry are significant and supply growth is non-existent. […]
The new integration extends the international digital screen inventory programmatically available via TPS Engage’s DSP. It helps media buyers automate contextual ad purchases that target the right audience at the right time and place. […]
A report from the Taiwan-based tech publication Digitimes suggests the microLED displays that are mostly seen these days at trade show stands will start seeing broad adoption as early as 2024, for a few reasons. […]
