DOOH ad tech company Billups to use Dstillery’s audience measurement tools (MarTech Series)
On, a leading performance shoe and apparel brand, measured website activity from an OOH media campaign launched this past summer. “Being able to creatively bypass the challenge of attributing OOH media activation to tangible onsite visitors and sales is critical to unlocking OOH as a profitable acquisition channel,” said Amanda Regele, On’s Head of US Ecom. […]
Fri, Jan 17, 2020 at 9:29 PM