by Arielle Feger. Seeking heightened measurement has nearly half of marketers emphasizing attribution, making actionable insights crucial. Meanwhile, bridging digital and physical shopping and leveraging real-time OOH campaigns can help retailers stay competitive. […]
600+ Chinese AV tech providers will exhibit. Giant LED spheres will be one of the highlights of LED CHINA 2025, which will take place at the Shenzhen Convention & Exhibition Center on 17-19 February. The event will run concurrently with Digital Signage China 2025 and Pro Audio, Lighting & Systems Asia 2025 (PALS Asia). […]
The US subsidiary of Deutsche Telekom surprised the industry with the announcement to acquire DooH programmatic provider Vistar Media. In Europe, little is known about T-Mobile’s DooH and retail media portfolio in North America. Here’s an overview. […]
The rationale for large footprint LED displays in busy urban areas is almost universally about the number of eyeballs and the directly related opportunity ... […]
Barcelona-based CMS software firm nsign.tv has joined the growing list of providers that have built audience measurement directly into its solution, as opposed to ... […]
Robert Moore had developed 500 billboard faces in the course of a 30 year out of home career. This week he talks about sign development. How has permitting changed? […]
Ströer SE & Co. KGaA (XTRA:SAX) said on January 10, 2024 that it is in talks with private equity investors regarding a possible sale of its out of home advertising business and digital content operations. No terms and conditions, including the potential price, have been yet agreed upon, the company said. […]
BELLEVUE, Wash. — T-Mobile (NASDAQ: TMUS) has entered into a definitive agreement to acquire Vistar Media, the leading provider of technology solutions for digital-out-of-home (DOOH) advertisements reaching millions of consumers throughout their daily lives. Through the T-Mobile Advertising Solutions business, T-Mobile will acquire all of Vistar’s industry-leading capabilities. […]
In 2022, T-Mobile acquired Octopus Interactive, a startup that managed ad-supported tablets in rideshare vehicles. Last year, T-Mobile launched a retail media network for its more than 20,000 in-store screens. It also sells ads in its loyalty app, T Life, and partnered with ad-supported streamer Plex. […]
By: David Love, Quiver Editor. Bull Case: T-Mobile's acquisition of Vistar Media positions the company to capitalize on the rapidly growing DOOH market, projected to account for 42% of total OOH revenue by 2025. Integrating Vistar's 1.1 million-screen advertising marketplace enhances T-Mobile's ability to offer advanced audience-targeted advertising solutions, boosting its competitive edge. […]
Mike Dano, Editorial Director. In slowly and quietly building its T-Mobile Advertising Solutions business, T-Mobile is zigging while Verizon and AT&T are zagging. AT&T sold its Xandr advertising business to Microsoft in 2022 as part of its exit from WarnerMedia, while Verizon agreed to sell its Yahoo and AOL media division to Apollo Global Management in 2021. […]
by Florian Rotberg. DooH has become attractive for investors; What are the reasons behind this? The advertising market is in a crisis: print has been losing massive reach for years, TV is weakening particularly among young target groups, and the hype around online, video, and social media is ebbing away – many media channels have simply become too expensive and ineffective. […]
by Antonia Hamberger. The transaction will be carried out via the T-Mobile Advertising Solutions division and is expected to be completed in the first quarter of 2025. The acquisition positions T-Mobile as a major player in the DooH industry, where Vistar Media’s adtech solutions are considered market-leading alongside the Broadsign platforms. […]
These resources are designed to enable our members to play a vital role in amplifying critical information and calls to action. The available assets include donation links to trusted relief organizations, resources for volunteering and community support, and guidance for downloading essential safety and evacuation apps. […]
Adams Outdoor Advertising, the 4th largest out-of-home advertising operator in the U.S. and the largest privately owned, has acquired Wisconsin-based billboard company Cee Media. By integrating Cee Media’s network of 100 billboards, Adams Outdoor Advertising significantly bolsters its footprint in central Wisconsin, servicing communities at greater scale beyond Madison. […]