by Betsy McLarney, CEO, EMC Outdoor. It’s that time of year again when we look at the coming year and predict 2025 marketing trends. For Out-of-Home media trends, some are not necessarily new but are continuations of existing shifts. […]
My friends at the Munich-based consultancy invidis do a bunch of things, including organizing and running a series of executive retreats. They have done ... […]
Catherine Douglas Moran, Editor. IGA acquired Inmar’s Scanner Applications, a media company that sets up scanned-based retail promotions, adjudicates claims, provides analytics and offers fraud control. […]
oOh!media’s chief revenue and growth officer, Paul Sigaloff, is leaving at the end of the year. Sigaloff joined the outdoor media group two years ago following a successful tenure at Yahoo as vice president, head of APAC. “This is a bittersweet moment for me," he said. […]
Cecilia Garzella. China leads the way as the largest market for out-of-home (OOH) advertising, with expected revenue of $19.9 billion in 2025. China is poised to capture over half of global digital out-of-home (DOOH) revenue in 2025, cementing its leadership in the growing digital OOH segment. […]
Leaders from JCDecaux, QMS, and oOh!Media share their insights on the OOH sector. 5G and connected cities: Unlocking new creative frontiers The rise of 5G and connected cities is a game-changer for OOH. JCDecaux highlights the potential for hyper-targeted, real-time campaigns driven by advanced data sets. […]
By Guy Campos. French specialists Cosmo AV, Extended AV and Superbien produced a show delivered by Panasonic projectors and Modulo Pi media servers. Notre Dame de Paris cathedral has reopened with a large-scale projection mapping show to a soundtrack by French DJ and producer Michael Canitrot. […]
Registration is now open for the World Out of Home Organization Annual Congress to be held in Mexico City from June 4-6, 2025. This is the first time the WOO Annual World Congress has visited Latin America and follows a successful first visit to Asia for the 2024 Annual Congress in Hong Kong, attracting over 500 delegates. […]
A UK-based company has unveiled a Digital Signage Robot with a 27″ portrait HD display for showcasing videos, images and real-time updates, as well as a 10.1″ interactive display. Robots of London’s Digital Signage Robot, which also features a 6-mic circular array, is available for purchase or hire. […]
by Antonia Hamberger. Over the weekend, 13 executives from the North American digital signage industry gathered in Palm Springs, Southern California. From software providers such as Navori and Poppulo, to integrators such as Sagenet and display provider Bluefin. […]
Swish's campaign fetured people walking through city streets at night, carrying illuminated boards displaying details about Swish’s 10-minute food delivery service. The image of these human advertisements prompted reactions that varied from concern to admiration. While some users expressed discomfort, labelling the practice as 'disgraceful' and 'dehumanising,' others were more supportive. […]
CAYIN sais the player is "perfect for applications like restaurant menu updates and real-time event notifications". Dual Outputs and Upgradable Flexibility. SMP-2400 supports dual outputs by default, with an option to upgrade to triple-output for greater customization and versatility. […]
Kristen Theodore. “Sanctuary Billboards’s choice to partner with Broadsign was driven by its mission to offer the best quality screens and sites. Broadsign’s reputable CMS system provides the flexibility needed to meet diverse client demands,” said Nick Sapwell. […]
Intel has moved out and a VERY different brand has moved in to that hyper-ambitious immersive retailing pop-up store in central London. The new ... […]
The brand produces vegan sneakers and falls into the “up-and-coming” category – not yet a household name, but already spotted on the feet of celebrities such as Mila Kunis in LA. This has really boosted the self-confidence of the brand, founded in 2020. […]
